品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

Digital Marketing Institute
您将获得的技能: 社交媒体, 消费者行为, 数字化营销, 数字内容, 社交媒体营销, 制定计划, 社交媒体战略, 数字化转型, 内容营销, 目标受众, 营销策略, 客户参与, 数字媒体战略, 整合营销传播, 内容战略, 营销
初级 · 课程 · 1-4 周
Tecnológico de Monterrey
您将获得的技能: Persona Development, Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Performance Metric, Smart Goals, Social Media Management, Media Strategy, Content Marketing, Performance Measurement, Goal Setting, Key Performance Indicators (KPIs), Active Listening, Marketing Strategies, Target Audience, LinkedIn, Marketing, Facebook, Social Network Analysis
中级 · 专项课程 · 3-6 个月

Universidad Austral
您将获得的技能: New Business Development, Business Strategy, Competitive Analysis, Strategic Thinking, Business Strategies, Business Development, Market Dynamics, Business Planning, Business, Corporate Strategy, Innovation, Competitive Intelligence, Strategic Leadership, Business Priorities, Growth Strategies, Market Analysis, Business Modeling, Value Propositions, Business Administration, Product Strategy
初级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 市场机遇, 创新, 规划, 商业开发, 案例研究, 增长战略, 企业战略, 价值主张, 业务过程, 创业, 业务规划, 业务重点, 战略思维, 商业智能
混合 · 课程 · 1-3 个月

Pontificia Universidad Católica de Chile
您将获得的技能: Organizational Change, Organizational Structure, Change Management, Organizational Effectiveness, Organizational Leadership, Strategic Decision-Making, Business Strategy, Innovation, Technology Strategies, Political Sciences, Knowledge Transfer, Persona (User Experience)
混合 · 课程 · 1-3 个月

Logical Operations
您将获得的技能: Interpersonal Communications, Business Communication, Verbal Communication Skills, Communication, Internal Communications, Corporate Communications, Business Correspondence, Social Skills, Collaboration, Conflict Management, Non-Verbal Communication, Active Listening, Relationship Building, Organizational Structure, Mediation, Customer Relationship Building, Contract Negotiation, Organizational Development, Negotiation, Vendor Management
混合 · 课程 · 1-3 个月
Stanford University
您将获得的技能: 社会学, 案例研究, 商务, 文化, 分析, 组织变革, 谈判, 协调, 组织结构, 组织领导力, 社交网络分析, 战略决策, 决策, 资源管理
初级 · 课程 · 1-3 个月
University of London
您将获得的技能: 抽样(统计), 数学建模, 竞争分析, 描述性统计, 国际金融, 数据展示, 团队建设, 线性代数, 商业数学, 变革管理, 金融报表, 专业网络, 企业战略, 组织结构, 管理培训与发展, 语言交流技能, 业务规划, 团队管理, 资源分配, 专业精神
中级 · 专项课程 · 3-6 个月

28DIGITAL
您将获得的技能: 新兴技术, 管理团队, AI 产品战略, 组织战略, 数字化转型, 组织变革, 企业战略, 战略决策, 业务领导, 人工智能
初级 · 课程 · 1-4 周

您将获得的技能: Process Mapping, Business Process Modeling, Process Analysis, Business Process Improvement, Process Design, Business Process Management, Process Improvement, Lean Methodologies, Systems Thinking, Lean Six Sigma, Change Management, Quality Improvement, Process Flow Diagrams, Six Sigma Methodology, Stakeholder Analysis, Agile Methodology, Matrix Management, Dataflow, Prioritization, Generative AI
初级 · 课程 · 1-3 个月
Emory University
您将获得的技能: 消费者行为, 市场调查, 探索性数据分析, 客户分析, 数据分析, 营销策略与技巧, 目标市场, 统计分析, 营销分析, 数据分析软件, 营销, 品牌战略
混合 · 课程 · 1-4 周
Arizona State University
您将获得的技能: Business Ethics, Sales Presentations, Meeting Facilitation, Graphic Design, English Language, Brainstorming, Negotiation, Purchasing, Verbal Communication Skills, Business Writing, Presentations, Product Planning, Telephone Skills, Business Communication, Advertising, Business Correspondence, Business Planning, Financial Analysis, Communication, Marketing
中级 · 专项课程 · 3-6 个月