体育营销课程可以帮助您学习观众参与策略、品牌管理、赞助激活和数字营销技术。您可以掌握针对体育受众的市场分析、活动开发和社交媒体推广技能。许多课程都会介绍 CRM 软件、解析平台和 Content Management System 等工具,展示如何应用这些技能来提升粉丝体验和促进体育组织的收入。

National Academy of Sports Medicine
您将获得的技能: Pharmacology, Critical Thinking, Sports Medicine, Drug Interaction, Exercise Science, Nutrition and Diet, Health Promotion, Health And Wellness Coaching, Regulatory Compliance, General Science and Research
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 付费媒体, 内容创作, 内容营销, 自有媒体, 客户参与, A/B 测试, 关键绩效指标 (KPI), 数字广告, 整合营销传播, Facebook, 赢得媒体, 媒体战略, 推动参与, 营销策略, 社交媒体, 社交媒体战略, 广告, 社交媒体营销, 全球营销
混合 · 课程 · 1-4 周
University of Michigan
您将获得的技能: 机器学习算法, 模型评估, 数据分析, Scikit-learn (机器学习库), 监督学习, 数据预处理, 应用机器学习, 预测分析, 分析, 逻辑回归, 分类与回归树 (CART), Python 程序设计, 决策树学习, 预测建模, 机器学习, 分类算法, 功能工程
中级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Digital Media Strategy, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Paid media, Network Model, Business-To-Consumer, Marketing Analytics, Business Analysis
初级 · 课程 · 1-3 个月

Northwestern University
您将获得的技能: 法律, 计划管理, 业务指标, 关键绩效指标 (KPI), A/B 测试, 整合营销传播, 营销预算, 客户参与, 绩效衡量, 营销, 社交媒体营销, 社交媒体战略, 企业对消费者, 营销效果, 数据安全, 社交媒体, 信息隐私
混合 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 产品战略, 消费者行为, 战略营销, 营销策划, 写作, 产品生命周期管理, 整合营销传播, 营销, 营销管理, 价值主张, 品牌管理, 营销策略, 营销渠道, 营销传播, 广告, 市场分析, 收入管理, 促销策略
攻读学位
初级 · 课程 · 1-4 周

您将获得的技能: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research
初级 · 课程 · 1-3 个月

University of California, Irvine
您将获得的技能: 改善客户体验, A/B 测试, 关键绩效指标 (KPI), 绩效衡量, 营销, 目标受众, 营销分析, 营销策略, 销售, 营销效果, 网络应用, 数字化营销, 移动安全, 网络分析
初级 · 课程 · 1-4 周

Dubai College of Tourism
您将获得的技能: 在线广告, 改善客户体验, 目标市场, 内容营销, 消费者行为, 战略营销, 接待服务, 营销策划, 营销, 数字化营销, 客户洞察, 适应, 酒店管理, 营销策略与技巧, 用户关系管理, 营销渠道, 市场趋势, 促销策略
初级 · 课程 · 1-4 周

The State University of New York
您将获得的技能: Law, Regulation, and Compliance, Data-Driven Decision-Making, Data Analysis, Regulation and Legal Compliance, Analytics, Trend Analysis, Data Management, Contract Management, Contract Negotiation, Negotiation, Relationship Building, Ethical Standards And Conduct, Operations Management
初级 · 课程 · 1-3 个月

IE Business School
您将获得的技能: Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing, Customer Analysis, Business Strategy, Marketing Management, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Value Propositions, Market Dynamics, Market Analysis, Plan Execution, Customer Engagement
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement
初级 · 课程 · 1-4 周