社交媒体解析课程可以帮助您学习数据收集技巧、受众细分、参与度指标和营销活动绩效评估。您可以培养解读社交媒体趋势、优化内容策略以及利用洞察力推动营销决策的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Sprout Social 等工具,帮助您分析用户行为和衡量社交媒体工作的效果。
University of Illinois Urbana-Champaign
您将获得的技能: 数据收集, 营销分析, 监管合规, 营销策略, 分析, 网络分析, 消费者行为, 营销, 数据可视化软件, 数据分析, 数据可视化, 营销效果, 数字化营销
攻读学位
初级 · 课程 · 1-4 周


您将获得的技能: Advertising, Social Media Marketing, Social Media Content, Social Media Strategy, Social Media, Instagram, Marketing, Content Creation, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Data Collection, Data Validation, Marketing Effectiveness
中级 · 课程 · 3-6 个月

Coursera
您将获得的技能: Model Evaluation, Exploratory Data Analysis, Scikit Learn (Machine Learning Library), Probability & Statistics, Pandas (Python Package), Natural Language Processing, Data Preprocessing, Data Analysis, Classification Algorithms, Python Programming, Machine Learning
初级 · 指导项目 · 不超过 2 小时

Johns Hopkins University
您将获得的技能: Social Network Analysis, Network Analysis, Data Analysis, Exploratory Data Analysis, Analytics, Statistical Analysis, Social Sciences, Behavioral Economics, Research, Data Collection, Sociology, Data Transformation, Persuasive Communication, Application Programming Interface (API), Media and Communications, Substance Abuse, Psychology
中级 · 课程 · 1-3 个月

您将获得的技能: Google Analytics, Web Analytics, Benchmarking, Content Performance Analysis, Customer Engagement, Customer Analysis, Performance Analysis, Management Reporting, Customer Retention, User Research, Real Time Data, Marketing
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Social Media Marketing, Social Media, Key Performance Indicators (KPIs), Social Media Content, Brand Awareness, Marketing Analytics, Social Media Campaigns, Digital Advertising, Customer Engagement, Advertising, Market Analysis, Performance Analysis, Analysis, Digital Marketing, Marketing Communications
中级 · 指导项目 · 不超过 2 小时

Unilever
您将获得的技能: Web Analytics, Social Media Campaigns, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Data Analysis, Contextual Advertising, Big Data, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Artificial Intelligence and Machine Learning (AI/ML), Consumer Behaviour, Machine Learning
初级 · 课程 · 1-4 周

您将获得的技能: Data Visualization, Matplotlib, Marketing Analytics, Web Scraping, Social Media Marketing, Python Programming, Social Media, Pandas (Python Package), Text Mining, Trend Analysis, Data Analysis, Data Wrangling, Data Cleansing, Seaborn, Content Performance Analysis, Jupyter
中级 · 指导项目 · 不超过 2 小时

University of Colorado System
您将获得的技能: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Marketing Effectiveness, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Exploratory Data Analysis, Statistical Visualization, Statistical Modeling
中级 · 课程 · 1-4 周