市场营销课程可帮助您了解如何接触受众、确定信息并分析营销活动的效果。您可以培养在战略、细分、内容、优化和分析方面的能力。许多课程都使用了专业背景下使用的工具。

University of California, Davis
您将获得的技能: 营销策略, 福利管理, 商业软件, 慈善事业, 税务规划, 教育材料, 行政部门, 遗产规划, 筹资, 建立关系, 税法, 专业网络
初级 · 课程 · 1-4 周

您将获得的技能: Presentations, Customer Analysis, Target Market, Marketing Materials, Target Audience, Market Analysis, Marketing, Design
初级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: 无代码开发, 用户反馈, 生成式人工智能, Prompt Engineering, 营销自动化, 社交媒体内容, 应用程序开发, ChatGPT, 用户界面(UI), 人工智能, 自动化, 内容开发与管理
初级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: 竞争分析, 生成式人工智能, Prompt Engineering, 网络分析和 SEO, ChatGPT, 搜索引擎优化, 搜索引擎营销, Google 双子座, 关键词研究, Microsoft Copilot
中级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Sustainable Business, Sustainability Reporting, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Development, Sustainable Systems, Sustainability Standards, Business Reporting, Annual Reports, Strategic Leadership, Leadership, Social Impact, Organizational Structure, Climate Change Mitigation, Marketing Management, Accounting, Marketing, Communication
攻读学位
中级 · 课程 · 1-3 个月

Microsoft
您将获得的技能: Microsoft Copilot, Microsoft 365, Sales Enablement, Marketing Automation, Customer experience improvement, Generative AI, Business Process Automation, AI Security, Customer Service, Business Metrics, AI Enablement, Return On Investment, Automation, Customer Retention, Critical Thinking
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Canva (Software), Photo Editing, Content Creation, Image Quality, Graphic Design, Data Sharing, Design, Graphic and Visual Design Software, Editing, Digital Marketing
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Facebook, Target Audience, Social Media Campaigns, Social Media, Social Media Marketing, Advertising, Social Media Content, Digital Advertising, Videography
初级 · 指导项目 · 不超过 2 小时

University of Pennsylvania
您将获得的技能: Creative Thinking, Creativity, Creative Problem-Solving, Ideation, Innovation, Architectural Design, Problem Solving, Design Thinking, Artificial Intelligence and Machine Learning (AI/ML), Entrepreneurship, Artificial Intelligence, Advertising, Marketing, Game Design, Consumer Behaviour, Experimentation
初级 · 课程 · 1-3 个月

您将获得的技能: Instagram, Social Media Content, Social Media, Social Media Management, Social Media Marketing, Facebook, Business Marketing, Social Media Strategy, Advertising
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Marketing Materials, Presentations, Social Media Content, Content Creation, Promotional Materials, Brand Awareness, Marketing Design, Social Media Marketing, Graphic Design, Branding, User Accounts, Business Communication
初级 · 指导项目 · 不超过 2 小时

Arizona State University
您将获得的技能: 财务分析, 英语, 演讲, 商务写作, 营销策划, 营销材料, 预算, 管理报告, 商务信函, 业务规划, 业务报告, 业务沟通, 项目文件
中级 · 课程 · 1-3 个月