搜索引擎营销课程可以帮助您学习关键词研究、广告文案写作、营销活动管理和绩效分析。您可以掌握优化登陆页面、了解竞价策略以及利用解析提高投资回报率的技能。许多课程都会介绍 Google Ads 和 SEMrush 等工具,这些工具有助于执行有效的营销活动并跟踪其成功与否。

您将获得的技能: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Digital Marketing, Target Audience, Marketing Effectiveness, Competitive Analysis, Keyword Research, Market Opportunities, Business Strategy, Content Strategy, Strategic Thinking, Advertising, Brand Strategy, Market Analysis
初级 · 专项课程 · 1-3 个月

Universidades Anáhuac
您将获得的技能: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Marketing Strategies, Email Marketing, Web Analytics and SEO, Social Media Marketing, Keyword Research, Content Marketing, Digital Transformation, Marketing Effectiveness, Social Media Strategy, Customer Analysis, Marketing Analytics, Data Analysis, Paid media, Return On Investment
初级 · 课程 · 1-3 个月

University of California, Davis
您将获得的技能: 目标市场, 搜索引擎优化, 数据分析, 消费者行为, Algorithm, 算法, 社交媒体战略, 角色开发, 数字营销, 网络分析和搜索引擎优化, 打造品牌, 目标受众, 品牌意识, 关键词研究, 业务报告, 用户研究, 内容战略
初级 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Social Media Content, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Branding, Digital Marketing, Marketing Design, Marketing, Content Management Systems
初级 · 指导项目 · 不超过 2 小时

University of California, Irvine
您将获得的技能: 留住客户, 内容营销, 营销策略, 创造商机, 搜索引擎优化, 搜索引擎营销, 数字营销, 网络分析和搜索引擎优化, 目标受众, 市场营销, 关键词研究, 点击付费广告, 客户获取管理, 数字广告
初级 · 课程 · 1-4 周

您将获得的技能: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Campaign Management, Bidding, Online Advertising, Keyword Research, Copywriting, Performance marketing, Search Engine Marketing, Digital Advertising, Performance Analysis, Quality Assessment, Quality Improvement
初级 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Keyword Research, Digital Marketing, Information Architecture, Content Strategy, Content Creation, User Experience
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Web Analytics, Digital Advertising, Marketing Effectiveness, A/B Testing, MarTech, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Customer experience improvement
中级 · 课程 · 1-4 周

您将获得的技能: Google Ads, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Digital Advertising, Registration, Marketing, Keyword Research, Advertising, Digital Marketing, Test Planning
初级 · 课程 · 1-4 周

您将获得的技能: A/B Testing, Google Analytics, Web Analytics, User Experience, Web Content, Target Audience, Marketing Effectiveness, Goal Setting, Marketing, Content Development and Management, Analytics
初级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: 生成式人工智能, 竞争分析, 搜索引擎优化, Prompt Engineering, 及时工程, 搜索引擎营销, 网络分析和搜索引擎优化, 关键词研究
中级 · 课程 · 1-4 周

SkillsBooster Academy
您将获得的技能: Keyword Research, Search Engine Optimization, Content Creation, Competitive Analysis, Web Analytics and SEO, Data Ethics, Search Engine Marketing, ChatGPT, Content Performance Analysis, Artificial Intelligence, Marketing, Marketing Materials, Business Strategy, Digital Marketing, Marketing Strategy and Techniques, Digital Media Strategy, Content Marketing, Market Research, Business Ethics, Product Strategy
中级 · 课程 · 1-3 个月