产品营销课程可以帮助您学习市场细分、竞争分析、品牌定位和市场策略。您可以掌握制作有吸引力的信息、分析客户 Feedback 和优化营销活动的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体平台等工具,以支持跟踪绩效和与目标受众互动。

您将获得的技能: User Story, User Interface (UI), User Interface and User Experience (UI/UX) Design, Design Thinking, Mockups, Usability Testing, Wireframing, User Experience, Product Design, User Centered Design, User Feedback, Prototyping, Figma (Design Software)
初级 · 课程 · 1-4 周

您将获得的技能: Product Roadmaps, Product Management, User Story, New Product Development, Quality Assurance, Product Requirements, Product Strategy, Design Thinking, Stakeholder Management, Ideation, Innovation, Change Management, Market Opportunities, Prioritization
初级 · 课程 · 1-3 个月

University of Pennsylvania
您将获得的技能: 客户洞察, 营销策略, 竞争分析, 企业战略, 品牌战略, 市场趋势, 消费者行为, 品牌忠诚度, 创新, 电子商务, 品牌管理, 客户体验战略(CX), 全球营销
初级 · 课程 · 1-4 周

IESE Business School
您将获得的技能: 客户洞察, 消费者行为, 品牌战略, 营销策略, 营销渠道, 需求规划, 目标受众, 产品战略, 营销传播, 营销, 市场分析, 数字化营销, 营销分析, 价值主张, 打造品牌, 战略营销
混合 · 课程 · 1-4 周

IE Business School
您将获得的技能: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 消费者行为, 营销策略, 产品开发, 数字化转型, 数字广告, MarTech, 创新, 电子商务, 产品推广, 营销, 数字化营销, 客户参与
攻读学位
初级 · 课程 · 1-4 周
您将获得的技能: User Experience Design, Data Storytelling, Design Strategies, User Centered Design, Usability Testing, Product Improvement, Customer experience strategy (CX), User Research, Design Research, Figma (Design Software), User Feedback, Wireframing, Storytelling, Prioritization
中级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Social Media Campaigns, Email Marketing, Content Creation, Marketing Design, Graphic and Visual Design, Product Promotion, Advertising, Marketing Materials, Promotional Materials, Marketing Communications, Sales Development, Digital Marketing
初级 · 指导项目 · 不超过 2 小时

University of Colorado Boulder
您将获得的技能: New Product Development, Product Strategy, Product Development, Innovation, Product Management, Team Management, Product Planning, Product Lifecycle Management, Project Portfolio Management, Agile Product Development, Product Roadmaps, Process Development, Team Building, Corporate Strategy, Market Opportunities, Software Development Methodologies, Technology Roadmaps, Organizational Strategy, Business Strategy, Portfolio Management
攻读学位
初级 · 课程 · 1-3 个月

您将获得的技能: Product Roadmaps, Agile Methodology, Product Management, Wireframing, A/B Testing, Microsoft Teams, Sprint Planning, Project Management, ChatGPT, Kanban Principles
初级 · 课程 · 1-3 个月

Board Infinity
您将获得的技能: Design Thinking, Technical Product Management, Product Management, Product Lifecycle Management, Agile Methodology, Product Development, Go To Market Strategy, New Product Development, Data Visualization Software, Market Analysis, Target Market, Competitive Analysis, Data Analysis, Microsoft Excel, Cross-Functional Collaboration
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 新产品开发, 消费者行为, 产品开发, 客户洞察, 角色开发, 市场调查, 需求评估, 商业研究, 创新, 设计思维, 产品管理, 流程制图, 产品战略, 用户研究, 改善客户体验, 客户体验战略(CX), 案例研究
初级 · 课程 · 1-3 个月