Product Management

产品管理是一项至关重要的职能,它通过了解市场和消费者需求,指导产品生命周期中从开发到定位和定价的每一个步骤。Coursera 的产品管理目录让您掌握成功开发、发布和管理产品的知识和工具。您将学习如何进行市场分析、制定可行的产品战略、定义产品路线图、与跨职能团队有效合作,以及了解跟踪产品成功的指标。这项技能对于任何技术、零售、制造或服务组织推动创新和增长都至关重要。
35凭据
2个在线学位
105门课程

相关角色

获得晋升所需的知识和技能。

  • 此角色有 US$158,592 工资中位数¹.

    描述:

    A Product Manager oversees product development, ensuring it meets user needs and business goals while managing roadmaps and coordinating teams.

    此角色有 US$158,592 工资中位数¹.

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在整个课程(说明和评估)中使用的语言。

了解产品
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通过实践教程在 2 小时内掌握与工作相关的技能。
通过已评分作业、视频和论坛向顶级授课教师学习。
通过完成一系列课程和项目,深入学习学科知识。
获得行业领导者颁发的职业证书,展示您学到的专业知识。
在线获得学士学位或硕士学位,所需费用仅为在校学习费用的一小部分。

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找到最适合您目标的产品管理课程

  • 状态:免费试用

    Coursera Instructor Network

    您将获得的技能: Competitive Analysis, Product Strategy, Product Management, Strategic Prioritization, Market Analysis, Product Roadmaps, Goal Setting, Business Strategy, Strategic Thinking, Strategic Decision-Making, Team Motivation, Market Dynamics, Customer Insights, Regulatory Compliance

  • 状态:免费试用

    University of Virginia

    您将获得的技能: 创新, 产品开发, 以用户为中心的设计, 角色开发, 软件开发, 促进讨论, 产品改进, 设计思维, 产品管理, 用户研究, 敏捷产品开发, 敏捷软件开发, 可测试性, 产品设计, 用户故事, Agile 方法论

  • 状态:免费试用

    您将获得的技能: AI Product Strategy, Backlogs, Agile Product Development, Product Roadmaps, Product Strategy, Sprint Planning, Product Management, User Story, Product Lifecycle Management, Product Requirements, Scaled Agile Framework, Lean Methodologies, Prioritization, Business Priorities, Release Management

  • 状态:免费试用

    University of Colorado Boulder

    您将获得的技能: 电子表格软件, 财务规划, 商业数学, 投资管理, 财务分析, 现金流量, 会计, 产品管理, 成本估算, 风险管理, 金融建模

  • 状态:预览

    您将获得的技能: Product Management, New Product Development, Product Roadmaps, Product Lifecycle Management, Product Improvement, Innovation, Business Modeling, Stakeholder Engagement, Product Testing, Leadership and Management, Growth Strategies, Customer Engagement, Cross-Functional Collaboration, Customer Insights, Data-Driven Decision-Making

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: Organizational Change, Innovation, Change Management, Business Modeling, Technology Strategies, Design Thinking, Product Lifecycle Management, New Product Development, Business Transformation, Product Development, Customer Insights, Organizational Strategy, Business Strategy, Strategic Thinking, Customer experience strategy (CX), Cross-Functional Team Leadership, Ideation, Product Management, Team Leadership, Organizational Effectiveness

  • 状态:新
    状态:免费试用

    您将获得的技能: Prompt Engineering, AI Product Strategy, Prompt Patterns, Responsible AI, Generative AI, ChatGPT, Google Gemini, Product Management, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Product Development, Deep Learning, Image Quality, Machine Learning, Stakeholder Engagement

  • 状态:免费试用

    您将获得的技能: Product Planning, AI Product Strategy, Product Management, New Product Development, Quality Assurance and Control, Sales Strategy, Performance Analysis, Marketing Strategies, Product Marketing, Product Lifecycle Management, Product Improvement, Product Testing, Sales Enablement, Key Performance Indicators (KPIs), Cross-Functional Collaboration, User Feedback, Data Analysis, Customer Insights, Data-Driven Decision-Making

  • 状态:免费试用

    IE Business School

    您将获得的技能: 营销策略, 客户体验战略(CX), 品牌战略, 营销渠道, 整合营销传播, 营销, 战略营销, 营销预算, 沟通, 产品管理, 产品战略, 广告, 商品销售, 零售管理, 品牌营销, 产品生命周期管理, 战略决策, 品牌管理, 价格谈判, 营销传播

  • 状态:预览

    您将获得的技能: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies

  • 状态:免费试用

    您将获得的技能: Product Roadmaps, Agile Methodology, Product Management, Wireframing, A/B Testing, Microsoft Teams, Sprint Planning, Project Management, ChatGPT, Kanban Principles

  • 状态:免费试用

    IE Business School

    您将获得的技能: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Marketing Effectiveness, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Value Propositions, Strategic Marketing, Product Marketing, Market Analysis, Marketing Psychology, Market Data

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