全球营销课程可以帮助您学习市场细分、品牌定位、数字营销战略和消费者行为分析。您还可以掌握跨文化交流、活动管理和利用社交媒体进行全球推广的技能。许多课程都会介绍一些工具,如用于跟踪营销活动绩效的 Google Analytics、用于管理客户关系的 HubSpot 以及用于执行营销战略的社交媒体平台。

Emory University
您将获得的技能: Marketing, Marketing Communications, Target Market
初级 · 课程 · 1-3 个月

University of Virginia
您将获得的技能: 改善客户体验, 数字化转型, 人工智能, 营销策略, 竞争分析, 营销分析, 数字化营销, AI 个性化服务, 企业战略, 数据驱动的决策制定, 网络分析, 客户参与, 营销, 案例研究
初级 · 课程 · 1-4 周

University of Virginia Darden School Foundation
您将获得的技能: 营销策略, 内容营销, 客户体验战略(CX), 大型语言模型, 数字广告, 生成式人工智能, AI 个性化服务, 数字化营销, 促销策略, 消费者行为, 关键词研究, Google 广告, 营销分析, 搜索引擎营销, 客户洞察
初级 · 课程 · 1-4 周

SkillUp
您将获得的技能: Social Media Management, Social Media, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Content Creation, Instagram, TikTok, Content Marketing, Content Performance Analysis, Growth Strategies, Calendar Management, Drive Engagement, Digital Marketing, Scheduling, Brand Awareness, Customer Engagement, Branding, Market Research, Data-Driven Decision-Making
初级 · 课程 · 1-4 周

Fundação Instituto de Administração
您将获得的技能: Customer experience strategy (CX), Marketing Strategies, Strategic Marketing, Marketing Strategy and Techniques, Marketing, Digital Marketing, Consumer Behaviour, Communication Planning, Integrated Marketing Communications, Marketing Effectiveness, Customer Insights, Target Market, Marketing Analytics, Digital Transformation, Sales Strategy, Digital Advertising, Sales Process, Digital Communications, Content Strategy, MarTech
初级 · 专项课程 · 3-6 个月

Northwestern University
您将获得的技能: A/B 测试, 营销策略, 内容营销, 整合营销传播, 数字广告, 推动参与, 自有媒体, 广告, 数字媒体战略, 付费媒体, 关键绩效指标 (KPI), 客户参与, Facebook, 赢得媒体, 社交媒体战略, 内容创作, 社交媒体营销, 全球营销, 社交媒体
混合 · 课程 · 1-4 周
Kennesaw State University
您将获得的技能: Marketing, MarTech, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Content Marketing, Consumer Behaviour, Digital Marketing, Branding, Digital Media Strategy, Digital Advertising
初级 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Strategic Marketing, Online Advertising, Performance Metric, Copywriting, Sales, Decision Making, Automation
初级 · 课程 · 1-4 周

Arizona State University
您将获得的技能: Sales Presentations, Graphic Design, Brainstorming, Verbal Communication Skills, Presentations, Communication, English Language, Advertising, Business Correspondence, Public Speaking, Persuasive Communication, Business Writing, Marketing Communications, Business Communication, Business Marketing, Communication Strategies, Marketing, Marketing Psychology, Professional Networking, Vocabulary
中级 · 课程 · 1-3 个月

Fundação Instituto de Administração
您将获得的技能: Supply Chain, Supply Chain Management, Supply Chain Planning, Materials Management, Sustainable Business, Inventory Management System, Strategic Decision-Making, Demand Planning, Supplier Relationship Management, Customer Demand Planning, Strategic Partnership, Business Strategy, Governance, Business Technologies, Forecasting, Sustainability Standards, Risk Mitigation, Internet Of Things
初级 · 课程 · 1-3 个月
Kennesaw State University
您将获得的技能: Global Marketing, Regulatory Compliance, Innovation, Corporate Sustainability, Marketing Strategies, Marketing Management, Market Dynamics, Market Analysis, Brand Management, Market Opportunities, Consumer Behaviour
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Data Presentation, Data Visualization, Analytics, Digital Marketing, Keyword Research, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Machine Learning Methods, Social Media Strategy, Customer Analysis, MarTech, Predictive Modeling
初级 · 专项课程 · 3-6 个月