品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

University of Colorado Boulder
您将获得的技能: Social Media Strategy, Social Media Content, Social Media Marketing, Strategic Communication, Paid media, Content Strategy, Digital Media Strategy, Earned Media, Owned Media, Brand Strategy, Content Performance Analysis, Content Creation, Shared Media, Customer Relationship Building, Customer Engagement, Target Audience, Brand Management, Aesthetics
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Content Performance Analysis, Facebook, Social Media Content, Target Audience, Content Strategy, Performance Analysis, Social Media Strategy, Social Media, Content Marketing, Customer Insights, Target Market, Digital Media Strategy
初级 · 课程 · 1-4 周

您将获得的技能: Marketing Effectiveness, Marketing Planning, Brand Management, Campaign Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Marketing Analytics, Brand Loyalty, Customer experience strategy (CX), Budget Management, Performance Measurement, Digital Marketing
混合 · 课程 · 1-3 个月

IE Business School
您将获得的技能: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies
初级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Logo Design, Prompt Engineering, Brainstorming, Creative Design, Brand Strategy, Branding, Graphic and Visual Design, ChatGPT, Color Theory, Target Audience
混合 · 课程 · 1-4 周

IE Business School
您将获得的技能: 产品战略, 营销策略与技巧, 目标市场, 市场趋势, 消费者行为, 价值主张, 营销, 竞争分析, 产品营销, 市场分析
初级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 国际金融, 利益相关者管理, 战略决策, 利益相关者分析, 战略思维, 商业道德, 兼并与收购, 产品生命周期管理, 增长战略, 竞争分析, 创新, 企业战略, 全球营销, 市场动态
初级 · 课程 · 1-4 周
IE Business School
您将获得的技能: 创意设计, 打造品牌, 叙事, 演讲, 提案制定, 集思广益, 生产规划, 广告, 摄影, 目标受众, 广告活动, 品牌战略, 营销设计, 营销传播, 营销活动经理
初级 · 课程 · 1-3 个月

Kennesaw State University
您将获得的技能: Global Marketing, Branding, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Marketing, Benchmarking, Competitive Analysis
初级 · 课程 · 1-4 周
IE Business School
您将获得的技能: 叙事, 打造品牌, 演讲, 广告, 社交媒体内容, 品牌意识, 新闻学, 品牌战略, 内容创作, 内容营销, 客户参与, 目标受众, 游戏设计, 内容战略, 营销传播
初级 · 课程 · 1-3 个月

Fundação Instituto de Administração
您将获得的技能: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Decision Making, Corporate Strategy, Market Analysis, Analysis, Continuous Monitoring, Market Dynamics
初级 · 课程 · 1-3 个月

您将获得的技能: Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Brand Management, Campaign Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Product Strategy, Case Studies, Marketing Analytics, Competitive Analysis, Digital Marketing, Branding, Business, Product Lifecycle Management
初级 · 专项课程 · 3-6 个月