影响者营销课程可以帮助您学习受众定位、内容创作、活动策略和解析。您可以培养谈判合作关系、衡量参与度以及制作能与特定人群产生共鸣的引人注目的叙述等方面的技能。许多课程都会介绍社交媒体平台、解析软件和内容管理系统等工具,展示这些资源如何提高您执行有效营销活动和跟踪绩效的能力。

IESE Business School
您将获得的技能: 财务管理, 管理会计, 损益(P&L)管理, 金融, 财务敏锐性, 业务指标, 商业分析, 财务数据
混合 · 课程 · 1-4 周

AI CERTs
您将获得的技能: Responsible AI, AI Enablement, Business Strategy, Leadership, Organizational Strategy, Business Transformation, Strategic Decision-Making, Business Technologies, Project Management, Artificial Intelligence, Governance, Data-Driven Decision-Making, Workforce Planning, Ethical Standards And Conduct
初级 · 课程 · 1-3 个月
University of Illinois Urbana-Champaign
您将获得的技能: Marketing, Marketing Channel, Digital Transformation, Product Development, Marketing Strategies, Digital Marketing, Customer Advocacy, New Product Development, Price Negotiation, Consumer Behaviour, Branding, Innovation
初级 · 课程 · 1-4 周

您将获得的技能: Social Media Marketing, Social Media, Key Performance Indicators (KPIs), Social Media Content, Brand Awareness, Marketing Analytics, Social Media Campaigns, Digital Advertising, Customer Engagement, Advertising, Market Analysis, Performance Analysis, Analysis, Digital Marketing, Marketing Communications
中级 · 指导项目 · 不超过 2 小时

University of Maryland, College Park
您将获得的技能: 客户洞察, 创新, 创业, 竞争分析, 业务建模, 战略决策, 商业策略, 价值主张, 市场分析, 新业务开发, 市场机遇, 构思
混合 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Generative AI Agents, Generative AI, ChatGPT, Self Service Technologies, Customer Service, Customer Support, Customer Communications Management, Personalized Service, Customer Engagement, AI Enablement, AI Workflows, Customer experience improvement, Customer and Client Support, Microsoft Copilot, Customer Insights, Artificial Intelligence, Customer Relationship Management, Automation, Natural Language Processing
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Product Strategy, Revenue Management, Strategic Marketing, Market Dynamics, Consumer Behaviour, Market Research, Customer Insights, Sales, Competitive Analysis
初级 · 课程 · 1-4 周

Universidad Nacional Autónoma de México
您将获得的技能: Business Planning, ISO 9000 Series, Quality Management Systems, Strategic Marketing, Organizational Strategy, Marketing, Governance, Quality Management, Stakeholder Analysis, Business Strategy, Business Strategies, Working Capital, Corporate Strategy, Financial Statements, Marketing Planning, Operations Management, Organizational Structure, Financial Analysis, Accounts Receivable, Financial Data
初级 · 专项课程 · 3-6 个月
University of Illinois Urbana-Champaign
您将获得的技能: Innovation, Marketing, Digital Advertising, Marketing Strategies, New Product Development, Digital Marketing, Consumer Behaviour, MarTech, Marketing Channel, Product Promotion, Digital Transformation, Customer Engagement, Branding, Price Negotiation
初级 · 课程 · 1-4 周

University of California, Irvine
您将获得的技能: 用户关系管理, 组织战略, 人员管理, 运营管理, 规划, 专业网络, 员工管理, 专业发展, 设定目标, 企业管理, 管理团队, 变革管理, 领导与管理, 智能目标, 工商管理, 组织领导力
混合 · 课程 · 1-4 周
University of Colorado Boulder
您将获得的技能: 消费者行为, 搜索引擎优化, A/B 测试, 在线广告, 数字广告, 自动化, 关键词研究, 网络分析和 SEO, 广告, 情境广告, 广告活动, 点击付费广告, 绩效营销, 搜索引擎营销, Google 广告
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Social Media Content, Social Media, Social Media Marketing, Marketing Automation, User Accounts, Facebook, Automation, Digital Content, Advertising, Marketing, Branding
中级 · 指导项目 · 不超过 2 小时