Marketing Analytics

营销分析(Marketing Analytics)是测量、管理和分析营销绩效数据,以提高效率和优化投资回报率(ROI)的实践。Coursera 的营销分析目录教您如何使用定量方法、软件工具和数据可视化技术来做出数据驱动的营销决策。您将学会分析客户行为、预测未来趋势、了解市场细分并根据数据做出战略决策。这项技能将使您能够利用分析来改进营销策略、提高客户参与度并推动业务增长。
46凭据
1个在线学位
185门课程

最受欢迎

当前趋势

最新发布

筛选依据

主题
必需的

语言
必需的

在整个课程(说明和评估)中使用的语言。

了解产品
必需的

通过实践教程在 2 小时内掌握与工作相关的技能。
通过已评分作业、视频和论坛向顶级授课教师学习。
通过完成一系列课程和项目,深入学习学科知识。
获得行业领导者颁发的职业证书,展示您学到的专业知识。
攻读硕士学位的同时获得职业证书。
在线获得学士学位或硕士学位,所需费用仅为在校学习费用的一小部分。

级别
必需的

课程长度
必需的

字幕
必需的

教师
必需的

找到最适合您目标的营销解析课程

  • 状态:预览

    您将获得的技能: Email Marketing, Content Marketing, Social Media, Web Analytics, Blogs, Marketing Analytics, Market Opportunities

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: Strategic Marketing, Marketing Analytics, Marketing Strategies, Digital Marketing, Marketing, Consumer Behaviour, Sales Strategy, Customer Analysis, Marketing Strategy and Techniques, Data-Driven Decision-Making, Data Visualization Software, Customer Engagement, Market Analysis, Key Performance Indicators (KPIs), Analytics, Data Analysis, Target Market, Time Series Analysis and Forecasting, E-Commerce, Performance Measurement

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: Big Data, Data Mining, Data-Driven Decision-Making, Marketing Automation, Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Ggplot2, Data Visualization Software, Plot (Graphics), MarTech, Data Modeling, R Programming, Data Science, Data Analysis, Marketing, Innovation, Business Analytics, Data Manipulation

  • 状态:免费试用

    您将获得的技能: Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Digital Marketing, Data-Driven Decision-Making, Return On Investment, Analytics, Heat Maps, Customer Engagement

  • 状态:免费试用

    您将获得的技能: 市场调查, 客户洞察, 品牌战略, 目标市场, 营销分析, 营销策略与技巧, 营销, 客户分析, 统计分析, 数据分析软件, 数据分析

  • 状态:免费试用

    University of Maryland, College Park

    您将获得的技能: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Online Advertising, Customer Engagement, Marketing Effectiveness, Social Media Campaigns, Business-To-Consumer, AI Personalization, Data Ethics, Digital Marketing, Marketing Strategies

  • 状态:免费试用

    Emory University

    您将获得的技能: 客户洞察, 消费者行为, 社交网络分析, 趋势分析, 文本挖掘, 社交媒体营销, 营销分析, 非结构化数据, 数据挖掘, 研究, 市场分析, 社交媒体

  • 状态:免费试用

    您将获得的技能: 决策, 统计建模, 风险分析, 微软Excel, 统计, 营销分析, 模拟和模拟软件, 概率分布, 概率, 保险和保修索赔处理, 预测

  • 状态:免费试用

    University of Colorado Boulder

    您将获得的技能: Network Analysis, Social Network Analysis, Marketing Analytics, Data Science, Unstructured Data, Text Mining, Data Structures, Data Visualization, Natural Language Processing, Scientific Visualization, Python Programming, Data Manipulation

  • 状态:免费试用

    您将获得的技能: 人工智能, 案例研究, 营销策略, 客户洞察, 营销活动经理, 数据伦理, 社交媒体活动, 营销分析, 性能分析, Google Analytics(分析), 生成式人工智能, 客户分析, 营销自动化, 负责任的人工智能

  • 状态:预览

    Simplilearn

    您将获得的技能: Business Marketing, B2B Sales, Lead Generation, Marketing Strategies, Marketing Effectiveness, Target Market, Account Management, Email Marketing, Strategic Marketing, Content Marketing, Marketing Channel, Pay Per Click Advertising, Sales Development, LinkedIn, Marketing Analytics, Content Creation, Advertising

  • 状态:免费试用

    Universidad Austral

    您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Customer Relationship Management, Media Buying, Social Media Campaigns, Marketing Analytics, Campaign Management, LinkedIn, Facebook, Web Analytics, Digital Media Strategy, Pay Per Click Advertising, Digital Advertising, Marketing Strategies, Marketing, Paid media, Analytics

是什么让您今天来到 Coursera?

主要合作伙伴

  • Fundação Instituto de Administração
  • Meta
  • Emory University
  • Simplilearn
  • University of Colorado Boulder
  • Google Cloud
  • University of Illinois Urbana-Champaign
  • University of Maryland, College Park