内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。

LearnKartS
您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Google Analytics, Digital Marketing, Content Strategy, Web Content, Content Creation, User Experience, Competitive Analysis
初级 · 课程 · 1-3 个月

您将获得的技能: Marketing Automation, Marketing Analytics, Return On Investment, Google Ads, Marketing Effectiveness, Marketing Strategies, Content Management Systems, WordPress, Facebook, Hypertext Markup Language (HTML), Software Installation
中级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: 搜索引擎优化, 营销, 社交媒体, 网络分析和 SEO, 用户体验, 生成式人工智能, Google Analytics(分析), 信息架构, 关键词研究, 数字化营销, 内容战略
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Search Engine Marketing, Google Ads, Content Creation, Performance Metric, Key Performance Indicators (KPIs), Competitive Intelligence
初级 · 课程 · 1-4 周

您将获得的技能: User Research, User Experience Design, Design Thinking, User Centered Design, Usability, Persona (User Experience), User Interface (UI), Web Content Accessibility Guidelines, Wireframing, Prototyping, Sprint Retrospectives, Sprint Planning
初级 · 课程 · 1-4 周

您将获得的技能: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, Usability Testing, Information Architecture, Presentations, User Research, Web Design, Figma (Design Software), Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, User Story, Data Ethics, Usability, User Centered Design, Interviewing Skills, Applicant Tracking Systems
攻读学位
初级 · 专业证书 · 3-6 个月

Coursera
您将获得的技能: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Web Development, Blogs, Social Media, Content Management, Marketing, Design, Computer Science
高级设置 · 指导项目 · 不超过 2 小时

Northwestern University
您将获得的技能: 竞争分析, 社交媒体战略, 社交媒体内容, 内容营销, 社交媒体, 品牌战略, 大数据, 分析, 社交媒体营销, 实时数据, 数据驱动的决策制定, 危机管理, 文本挖掘
混合 · 课程 · 1-4 周

您将获得的技能: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Keyword Research, Digital Marketing, Marketing Effectiveness, Advertising, Brand Strategy, Market Analysis, Goal Setting
混合 · 课程 · 1-4 周

Meta
您将获得的技能: 投标, 营销预算, 社交媒体, 社交媒体营销, 付费媒体, Facebook, 广告, 性能分析, 数字广告, Instagram, 目标受众, 预算管理, 广告活动, 内容性能分析, 营销活动经理, 在线广告
初级 · 课程 · 1-3 个月

Aptly
您将获得的技能: TikTok, Social Media Marketing, Business Marketing, Social Media Strategy, Social Media, Content Creation, Marketing Strategies, Content Marketing, Marketing, Brand Awareness, Driving engagement, Content Strategy, Branding, Customer Engagement
初级 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Blogs, Performance Analysis, Social Media Marketing, Content Creation, WordPress, Promotional Strategies, Content Marketing, Content Management Systems, Email Marketing, Workflow Management, Content Management, Calendar Management, Drive Engagement
初级 · 课程 · 1-4 周