消费者行为课程可以帮助您了解市场细分、购买决策过程以及文化对购买习惯的影响。您可以掌握分析消费者数据、制定有效营销策略以及了解影响购买决策的心理诱因的技能。许多课程都会介绍调查、解析软件和客户关系管理系统等工具,这些工具有助于收集洞察力和调整营销工作,以满足消费者的需求。
University of Illinois Urbana-Champaign
您将获得的技能: 创新, 案例研究, 客户体验战略(CX), 消费者行为, 设计思维, 服务设计, 市场调查, 用户关系管理, 客户洞察, 新产品开发, 客户分析, 用户反馈, 商业策略, 产品开发
初级 · 课程 · 1-4 周

您将获得的技能: Retail Management, Retail Store Operations, Merchandising, Revenue Management, Customer Analysis, Market Intelligence, Business Strategies, Competitive Analysis, Business Management, Organizational Strategy, Consumer Behaviour, Inventory Management System, Market Analysis, Case Studies, Market Share, Strategic Decision-Making, Sustainable Business, Intellectual Property, Financial Analysis, Geographic Information Systems
初级 · 专项课程 · 1-3 个月

The University of Edinburgh
您将获得的技能: Anesthesiology, Post-Anesthesia Care Unit, Pre-Anesthetic Assessment, Pain Management, Patient Education And Counseling, Stress Management, Preventative Care, Perioperative Care, Operating Room (OR), Clinical Practices, Patient Positioning, Clinical Nutrition, Behavioral Health, Patient Observation, Behavior Management, Long Term Care
中级 · 课程 · 1-4 周

ESSEC Business School
您将获得的技能: Corporate Sustainability, Social Impact, Environmental Social And Corporate Governance (ESG), Environmental Issue, Sustainable Business, Public Health, Climate Change Mitigation, Sustainability Reporting, Consumer Behaviour, Waste Minimization, Packaging and Labeling
初级 · 课程 · 1-3 个月

Real Madrid Graduate School Universidad Europea
您将获得的技能: Marketing Analytics, Strategic Partnership, Marketing, Key Performance Indicators (KPIs), Customer Engagement, Product Marketing, Marketing Strategy and Techniques, Return On Investment, Stakeholder Management, Branding, Digital Marketing, Brand Management, Advertising, Consumer Behaviour, Sales Process, Public Relations, Emotional Intelligence, Price Negotiation, Data Analysis, Creative Thinking
初级 · 课程 · 1-4 周

Yale University
您将获得的技能: Investment Banking, Financial Market, Risk Management, Financial Regulation, Securities (Finance), Finance, Governance, Portfolio Management, Capital Markets, Banking, Behavioral Economics, Corporate Finance, Underwriting, Non-Profit Accounting, Insurance
初级 · 课程 · 1-3 个月
Emory University
您将获得的技能: 案例研究, 创新, 进入市场战略, 客户体验战略(CX), 目标市场, 战略营销, 消费者行为, 市场机遇, B2B 销售, 战略思维, 市场调查, 客户分析, 价值主张, 营销渠道, 商业营销
中级 · 课程 · 1-4 周

Fundação Instituto de Administração
您将获得的技能: Customer Relationship Management, Customer Data Management, Data-Driven Decision-Making, Sales Management, Big Data, Customer Insights, Customer Acquisition Management, Customer experience strategy (CX), Customer Retention, Target Market, Business Metrics, Analytics, Consumer Behaviour, Artificial Intelligence
初级 · 课程 · 1-4 周
Emory University
您将获得的技能: Marketing Channel, Customer Demand Planning, Strategic Marketing, Business Marketing, Compensation Management, Compensation Analysis, Supply Chain, Gap Analysis, Consumer Behaviour, Case Studies, Process Optimization, Strategic Partnership, Coordination, Analysis
中级 · 课程 · 1-4 周

Goldman Sachs
您将获得的技能: 营销分析, 目标市场, 市场机遇, 销售流程, 销售策略, 营销, 业务指标, 营销策划, 市场调查, 营销策略与技巧, 数字化营销, 客户分析, 销售, 品牌管理
混合 · 课程 · 1-4 周

University of London
您将获得的技能: 管理会计, 目标市场, Operator 的运营成本, 消费者行为, 财务分析, 市场调查, 业务规划, 组织结构, 国际金融, 企业战略, 成本会计, 市场分析, 金融报表, 全球营销
混合 · 课程 · 1-3 个月

您将获得的技能: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Performance marketing, Case Studies, Google Ads, Responsible AI, Marketing Analytics, Data Presentation, Generative AI Agents, AI Product Strategy, Generative AI, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Campaign Management, Predictive Analytics
中级 · 专项课程 · 3-6 个月