Marketing Strategy and Techniques

营销战略与技巧包括企业为吸引和吸引客户、推广产品和服务以及实现各种业务目标而采用的方法和计划。Coursera 的 "营销战略与技巧 "目录向您传授营销战略、客户行为、市场细分和品牌定位的基本要素。您将学习如何设计全面的营销计划、如何利用数字营销技术、如何进行 SWOT 分析以及如何利用各种营销工具有效地接触目标受众。课程还深入探讨了内容营销、社交媒体战略、SEO、SEM 和电子邮件营销等方面的细微差别。无论您是有抱负的营销人员、小企业主,还是仅仅对了解营销动态感兴趣,这些知识都将帮助您推动业务增长和客户参与。
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浏览定价策略课程目录

  • 状态:新
    状态:免费试用

    您将获得的技能: Web Analytics and SEO, Search Engine Optimization, Content Marketing, Web Analytics, Blogs, Search Engine Marketing, Content Creation, MarTech, Marketing Strategy and Techniques, Digital Marketing, Growth Strategies, Content Strategy, Market Research

  • 状态:免费试用

    您将获得的技能: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting

  • 状态:免费试用

    您将获得的技能: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Marketing, Digital Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Business Strategy, Sales, Business

  • 状态:免费试用

    您将获得的技能: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Personally Identifiable Information, Email Automation, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: 营销策略与技巧, 运营管理, 战略营销, 管理会计, 打造品牌, 组织战略, 运行分析, 成本会计, 质量控制, Variance 分析, 绩效衡量, 业务运营, 制造 Operator, 供应链, 营销策划, 供应链管理, 整合营销传播, 营销, 流程改进, 产品战略

  • 状态:免费试用

    您将获得的技能: 消费者行为, 营销策略与技巧, 打造品牌, 营销活动经理, 媒体策划, 沟通, 传播规划, 品牌意识, 品牌营销, 广告, 品牌战略, 品牌忠诚度, 营销策划, 整合营销传播, 营销, 营销预算, 营销传播, 促销策略, 品牌管理, 营销管理

  • 状态:预览

    您将获得的技能: Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing, Customer Analysis, Business Strategy, Marketing Management, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Value Propositions, Market Dynamics, Market Analysis, Plan Execution, Customer Engagement

  • 状态:免费

    您将获得的技能: Marketing Planning, Marketing, Marketing Analytics, Sales, Value Propositions, Marketing Strategy and Techniques, Business Metrics, Brand Management, Performance Measurement, Digital Marketing, Goal Setting, Customer Engagement

  • 状态:免费试用

    您将获得的技能: Target Audience, Social Media Marketing, Social Media, Smart Goals, Social Media Strategy, Social Media Management, Key Performance Indicators (KPIs), Marketing, Instagram, Facebook, Marketing Strategy and Techniques, Marketing Channel, Digital Marketing, Policy Development

  • 状态:免费试用

    IE Business School

    您将获得的技能: 消费者行为, 案例研究, 营销策略与技巧, 同行评审, 战略营销, 酒店管理, 商务, 目标市场, 营销策划, 营销管理, 市场运营, 竞争分析, 市场分析, 营销效果

  • 状态:免费

    您将获得的技能: 市场机遇, 营销策略与技巧, 市场调查, 销售策略, 业务指标, 营销策划, 营销分析, 目标市场, 销售, 客户分析, 营销, 数字化营销, 品牌管理, 销售流程

  • 状态:预览

    您将获得的技能: Global Marketing, B2B Sales, Business-To-Consumer, Consumer Behaviour, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Strategy and Techniques, Cultural Sensitivity, Marketing Effectiveness, Market Research, Brand Management

是什么让您今天来到 Coursera?

主要合作伙伴

  • Real Madrid Graduate School Universidad Europea
  • Fundação Instituto de Administração
  • IE Business School
  • Goldman Sachs
  • University of Illinois Urbana-Champaign
  • EDUCBA
  • Digital Marketing Institute
  • Kennesaw State University