营销战略课程可以帮助您学习客户细分、品牌定位、竞争分析和活动策划。您可以掌握数据解读、数字营销战术和内容创作策略方面的技能。许多课程都会介绍 Google Analytics、社交媒体管理平台和电子邮件营销软件等工具,展示这些资源如何增强您的营销工作并有效跟踪绩效。

Northwestern University
您将获得的技能: 目标市场, 写作, 潜在客户开发, 营销策略, 多媒体, 社交媒体战略, 内容创作, 内容营销, 客户参与, 博客, 社交媒体营销, 社交媒体, 营销效果
混合 · 课程 · 1-4 周

您将获得的技能: Social Media Marketing, Social Media, Digital Media Strategy, Content Creation, Search Engine Optimization, Social Media Strategy, Content Marketing, Guest Relations, Hospitality, Web Analytics and SEO, Digital Marketing, Instagram, Return On Investment, Customer Engagement
中级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 客户体验战略(CX), 营销策略与技巧, 搜索引擎优化, AI 个性化服务, 数字化营销, 营销自动化, 搜索引擎营销, 营销策划, 用户体验, 跨渠道营销, 客户关系管理 (CRM) 软件, 内容营销, 品牌管理, 网络分析和 SEO, 推动参与, 内容战略, 社交媒体战略, 社交媒体营销, 营销活动经理, 社交媒体
攻读学位
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Content Performance Analysis, Facebook, Social Media Content, Target Audience, Content Strategy, Performance Analysis, Social Media Strategy, Social Media, Content Marketing, Customer Insights, Target Market, Digital Media Strategy
初级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Value Propositions, Social Media Marketing, Market Research, Social Media Strategy, Strategic Planning, Search Engine Optimization, Marketing Operations, Competitive Analysis, Data-Driven Decision-Making, Consumer Behaviour, Business Modeling, Web Analytics and SEO, Marketing Psychology, Operations Management, Technical Management, Marketing Management, Digital Marketing, Branding, Google Ads, Forecasting
攻读学位
初级 · 专项课程 · 3-6 个月

您将获得的技能: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Research Design, Quantitative Research, Consumer Behaviour, Market Trend, Surveys, Customer Analysis, Qualitative Research, Forecasting, Price Negotiation, Analysis, Product Testing, Data Collection, Sampling (Statistics)
混合 · 课程 · 1-4 周

您将获得的技能: Social Media Content, Responsible AI, Cross-Channel Marketing, Content Marketing, Generative AI, Social Media, Marketing Analytics, Data-Driven Decision-Making, Marketing Strategies, Content Creation, Social Media Strategy, Marketing Automation, Data Ethics, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis
初级 · 专项课程 · 1-3 个月

Meta
您将获得的技能: A/B 测试, 客户分析, 数据分析, 回归分析, 关键绩效指标 (KPI), 营销渠道, 营销策划, 营销策略, 投资回报, 营销, 无监督学习, 销售管道, 目标受众, 广告活动, 预测, 营销分析, 营销效果
初级 · 课程 · 1-4 周

您将获得的技能: Cross-Channel Marketing, Content Marketing, Marketing Analytics, Data Ethics, Data-Driven Decision-Making, Marketing Strategies, Personalized Service, Content Creation, MarTech, Marketing Communications, Content Strategy, Driving engagement, Social Media, Emerging Technologies, Market Research, Trend Analysis, Data Analysis
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Marketing Effectiveness, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Opportunities, Market Analysis, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Customer Insights, Cross-Channel Marketing, Integrated Marketing Communications
初级 · 课程 · 1-4 周

您将获得的技能: Customer Relationship Management, Customer experience strategy (CX), Brand Loyalty, Customer Data Management, Customer Analysis, Customer Engagement, Organizational Strategy, Business Strategy, Competitive Analysis, Business Analysis, Analysis, Auditing, Market Analysis
混合 · 课程 · 1-4 周

IE Business School
您将获得的技能: 战略营销, 营销策略与技巧, 消费者行为, 酒店管理, 目标市场, 营销策划, 案例研究, 竞争分析, 商务, 营销管理, 市场分析, 市场运营, 同行评审, 营销效果
初级 · 课程 · 1-3 个月