Market Research

市场研究是一项重要的商业战略,涉及收集、分析和解释有关市场、客户、竞争对手和商业环境其他要素的信息。Coursera 的市场研究目录教您如何收集有洞察力的数据,并最大限度地利用这些数据做出明智的决策。您将学习各种研究方法、数据分析技术、客户心理和竞争分析。此外,您还将了解了解市场趋势、客户行为和产品定位的重要性。这套技能对于企业家、企业经理、市场营销专业人士以及任何希望在扎实了解市场的基础上做出战略性商业决策的人来说都是必不可少的。
25凭据
134门课程

相关角色

获得晋升所需的知识和技能。

  • 此角色有 US$121,216 工资中位数¹.

    描述:

    A Marketing Analytics Specialist analyzes data to optimize campaigns, using Google Analytics and A/B testing to drive ROI and inform strategy.

    此角色有 US$121,216 工资中位数¹.

    提供方

    Emory University_logo
    Unilever_logo
    Meta_logo
  • 此角色有 US$158,592 工资中位数¹.

    描述:

    A Product Manager oversees product development, ensuring it meets user needs and business goals while managing roadmaps and coordinating teams.

    此角色有 US$158,592 工资中位数¹.

    提供方

    IBM_logo
    SkillUp_logo

最受欢迎

当前趋势

最新发布

筛选依据

主题
必需的

语言
必需的

在整个课程(说明和评估)中使用的语言。

了解产品
必需的

通过实践教程在 2 小时内掌握与工作相关的技能。
通过已评分作业、视频和论坛向顶级授课教师学习。
通过完成一系列课程和项目,深入学习学科知识。
获得行业领导者颁发的职业证书,展示您学到的专业知识。

级别
必需的

课程长度
必需的

字幕
必需的

教师
必需的

找到最适合您目标的市场研究课程

  • 状态:免费试用

    您将获得的技能: 客户洞察, 创造力, 创造性思维, 创新, 市场调查, 创业, 构思, 设计思维, 决策, 产品开发, 市场机遇, 用户研究, 资源规划

  • 状态:免费试用

    您将获得的技能: 客户洞察, 目标市场, 数据分析, 市场调查, 营销分析, 营销策略与技巧, 营销, 统计分析, 客户分析, 品牌战略, 数据分析软件

  • 状态:新
    状态:预览

    您将获得的技能: Overcoming Objections, Rapport Building, Sales, Sales Strategy, Negotiation, Contract Negotiation, Relationship Building, Price Negotiation, Communication, Communication Strategies, Intercultural Competence, Virtual Teams, Active Listening, Market Research, Conflict Management, Digital Communications, Goal Setting, Stakeholder Analysis, Research, Industrial and Organizational Psychology

  • 状态:新
    状态:预览

    您将获得的技能: Sales Pipelines, Prospecting and Qualification, Sales Process, Persuasive Communication, Communication, Value Propositions, B2B Sales, Technical Sales, Overcoming Objections, Customer Relationship Management (CRM) Software, Sales, Sales Strategy, Product Knowledge, Sales Presentation, Market Analysis, Market Dynamics, Market Research, Customer Analysis

  • 状态:免费试用

    您将获得的技能: Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Design, Market Data, Target Market, Experimentation, Decision Making, B2B Sales

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: Quantitative Research, Qualitative Research, Marketing Analytics, Market Analysis, Market Research, Survey Creation, Exploratory Data Analysis, Marketing Strategies, Sampling (Statistics), Strategic Marketing, Marketing Management, Data Collection, Market Intelligence, Forecasting, Strategic Decision-Making, Data Analysis, Predictive Modeling, Analysis, Data-Driven Decision-Making, Marketing

  • 状态:免费试用

    IE Business School

    您将获得的技能: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Case Studies, Product Lifecycle Management, Marketing Effectiveness, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Value Propositions, Product Marketing, Strategic Marketing, Marketing Psychology, Market Data

  • 状态:免费试用

    Tecnológico de Monterrey

    您将获得的技能: Web Analytics, Google Analytics, Web Analytics and SEO, Social Media, Search Engine Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Social Media Content, Marketing Effectiveness, Content Performance Analysis, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Analytics, Key Performance Indicators (KPIs), Social Network Analysis, Facebook

  • 状态:免费试用

    Technion - Israel Institute of Technology

    您将获得的技能: 团队建设, 创造力, 主动性和领导力, 创新, 创造性思维, 集思广益, 价值主张, 市场调查, 构思, 新产品开发, 业务规划, 企业战略, 解决问题, 足智多谋, 运营管理, 创造性地解决问题, 创业, 远见卓识, 战略思维, 思想引领

  • 状态:免费试用

    您将获得的技能: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Value Propositions, Market Opportunities, Case Studies, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, B2B Sales, Business Relationship Management

  • 状态:免费试用

    The Chinese University of Hong Kong

    您将获得的技能: 财务分析, 创新, 市场调查, 演讲, 商业开发, 新产品开发, 增长战略, 业务领导, 业务规划, 市场机遇, 创业, 企业战略, 金融建模, 筹资

  • 状态:新
    状态:免费试用

    Coursera Instructor Network

    您将获得的技能: Large Language Modeling, Responsible AI, ChatGPT, LLM Application, Generative AI, Organizational Strategy, Strategic Leadership, Market Research, Trend Analysis, OpenAI, Technology Strategies, Business Strategy, Real Time Data, Governance, Data-Driven Decision-Making, AI Product Strategy, Artificial Intelligence, Data Ethics, Team Management, Data Analysis

是什么让您今天来到 Coursera?

主要合作伙伴

  • Fundação Instituto de Administração
  • IE Business School
  • University of Colorado Boulder
  • Microsoft
  • Tecnológico de Monterrey
  • University of California, Davis
  • University of Illinois Urbana-Champaign
  • Arizona State University