客户细分课程可以帮助您学习人口统计分析、心理特征分析和行为细分策略。您可以掌握数据 Interpretation、定向营销和客户 Journey Map 方面的技能。许多课程都会介绍 Google Analytics 和客户关系管理 (CRM) 软件等工具,这些工具支持分析客户数据和实施有效的细分策略。

University of Maryland, College Park
您将获得的技能: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Customer Relationship Building, Customer Data Management, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Data-Driven Marketing, Customer Analysis, Relationship Management, Marketing Strategies, Return On Investment, Equities, Predictive Modeling
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 改善客户体验, 设计思维, 消费者行为, 创新, 案例研究, 产品战略, 产品开发, 客户分析, 市场研究, 商业研究, 客户洞察, 新产品开发, 客户参与, 需求评估, 用户研究, 旅程制图
初级 · 课程 · 1-3 个月

您将获得的技能: Customer experience improvement, User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Product Improvement, Continuous Improvement Process, Service Improvement, Data Collection, Surveys, Case Studies, Culture Transformation
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer Relationship Management (CRM) Software, Customer experience improvement, Customer Engagement, Customer Relationship Building, Customer Service, Customer Advocacy, Consumer Behaviour, User Feedback, Marketing Strategies, Service Improvement, Marketing Strategy and Techniques
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Customer experience improvement, Journey Mapping, Generative AI, Customer Insights, AI Personalization, Customer Analysis, ChatGPT, Customer experience strategy (CX), Data-Driven Marketing, Real Time Data, AI Integrations, Analysis, Design
中级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 消费者行为, 创新, 营销心理学, 产品开发, 客户分析, 商业策略, 市场研究, 客户关系管理, 客户洞察, 工艺开发, 新产品开发, 用户反馈
初级 · 课程 · 1-4 周

您将获得的技能: Customer experience strategy (CX), Responsible AI, Customer experience improvement, Personalized Campaigns, Customer Engagement, Predictive Analytics, Customer Service, Google Gemini, Customer Insights, Agentic Workflows, Driving engagement, LLM Application, Brand Loyalty, Generative AI Agents, Anthropic Claude, Artificial Intelligence, Business Process Automation, Generative AI
中级 · 课程 · 1-4 周
Kennesaw State University
您将获得的技能: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Advocacy, Customer Insights, Customer experience strategy (CX), Customer Engagement, Customer Relationship Management, Customer Analysis, Value Propositions, Innovation, Organizational Change, Cost Accounting, Organizational Structure, Strategic Marketing, Consumer Behaviour, Culture Transformation, Market Share
初级 · 课程 · 1-4 周

University of Virginia Darden School Foundation
您将获得的技能: 目标受众, 改善客户体验, ChatGPT, 生成式人工智能, 客户沟通管理, 性能分析, 客户服务, 提高绩效, 人工智能个性化, 自助服务技术, 个性化服务, 客户参与, 客户支持, 人工智能集成
初级 · 课程 · 1-4 周

AI Business School
您将获得的技能: Agentic Workflows, Prompt Engineering, AI Workflows, Prompt Engineering Tools, Agentic systems, Generative AI Agents, Generative AI, AI Personalization, No-Code Development, Responsible AI, Risk Management, Large Language Modeling, AI literacy, AI Enablement, ChatGPT, Risk Analysis, LLM Application, Artificial Intelligence, Innovation, Productivity
初级 · 专项课程 · 1-3 个月
Kennesaw State University
您将获得的技能: Customer Retention, Trustworthiness, Loyalty Programs, Social Impact, Expectation Management, Brand Loyalty, Customer Advocacy, Corporate Sustainability, Customer Relationship Management, Customer Insights, Customer experience strategy (CX), Customer Engagement, Sustainable Development, Customer Analysis, Human Resource Strategy, Sustainable Business, Customer Relationship Building, Business Strategy, Business, Marketing
初级 · 专项课程 · 1-3 个月

您将获得的技能: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Customer Retention, Customer Relationship Building, Brand Loyalty, Loyalty Programs, Marketing Operations, Customer experience improvement, Marketing Automation, Customer Insights, Value Propositions, Portfolio Management, Data-Driven Marketing, Automation
混合 · 课程 · 1-4 周