内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。

University of California, Davis
您将获得的技能: Content Marketing, Persona Development, Target Audience, Content Strategy, Smart Goals, Content Development and Management, Social Media Content, Digital Content, Digital Media Strategy, Strategic Marketing, Marketing Channel, Customer Insights, Social Media Strategy, Social Media Campaigns, Marketing, Customer Engagement
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Video Editing, Canva (Software), Video Production, Marketing Materials, Content Creation, Digital Content, Animations, Multimedia, Storytelling, Typography, Branding, Drive Engagement
初级 · 课程 · 1-4 周

Skillshare
您将获得的技能: Business Process
初级 · 专项课程 · 1-3 个月

您将获得的技能: Email Marketing, Lead Generation, Marketing Automation, A/B Testing, Campaign Management, Marketing Strategies, Performance Analysis, Content Creation, Customer Engagement, Driving engagement, Target Audience, Automation
初级 · 课程 · 1-4 周

Adobe
您将获得的技能: 多媒体, 信息图表, 沟通, 视觉设计, 平面和视觉设计, 叙事, 网页内容, 动画, 数字媒体战略, Adobe Creative Cloud, 视频编辑, 故事板, 编辑, 视频制作, 博客, 媒体制作, 内容创作, 设计师, 照片/视频制作与技术
混合 · 课程 · 1-4 周

您将获得的技能: Education Software and Technology, Motion Graphics, Blogs, Graphic and Visual Design, Scripting, Creativity, Augmented and Virtual Reality (AR/VR), Color Theory, Media Production, Persona Development, Target Audience, Image Quality, Writing and Editing, Marketing
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Marketing Materials, Marketing Collateral, Marketing Design, Canva (Software), Cross-Channel Marketing, Promotional Materials, Brochures, Graphic Design, Digital Design, Typography, Web Design and Development, Branding, Digital Advertising
初级 · 课程 · 1-4 周

Adobe
您将获得的技能: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Marketing, Target Audience, Digital Advertising, Lead Generation, Content Marketing, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Target Market, Brand Strategy, Customer Engagement, Content Creation
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 数据叙事, 数据可视化软件, 营销分析, 客户体验战略(CX), 电子邮件营销, 搜索引擎营销, 商业分析, 分析, 网络分析, 数字化营销, 关键词研究, 数字媒体战略, 数据分析, 数据可视化, 营销, 战略传播, 营销策略, 营销活动经理, 案例研究, 营销传播
初级 · 专项课程 · 3-6 个月

您将获得的技能: Canva (Software), Social Media, Social Media Content, Social Media Campaigns, Content Creation, Animations, Social Media Marketing, Social Media Strategy, Driving engagement, Style Guides, Marketing Design, Storyboarding, Instagram, Graphic Design, Storytelling, Brand Management
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 内容营销, 实时数据, 分析, 整合营销传播, 数字化营销, 数字化转型, 战略营销, 营销预算, 目标受众, 社交媒体战略, 社交媒体内容, 营销, 博客, 同行评审, 营销策略, 社交媒体, 社交媒体营销, ChatGPT, 营销效果, 关键绩效指标 (KPI)
初级 · 专项课程 · 3-6 个月

您将获得的技能: Content Performance Analysis, Content Strategy, Stakeholder Communications, User Experience, UI/UX Strategy, User Experience Design, User Research, User Interface and User Experience (UI/UX) Design, Test Planning, Benchmarking, Data-Driven Decision-Making, Competitive Analysis, Writing, Editing
中级 · 课程 · 1-3 个月