Content Marketing

内容营销是一种战略方法,侧重于创建和分发有价值、相关和一致的内容,以吸引和留住明确定义的受众,最终推动客户采取有利可图的行动。Coursera 的内容营销目录向您传授成功内容营销背后的原则和策略。您将学习如何创建和提供吸引人的内容,了解内容在更广泛的营销战略中的作用,并使用分析工具来衡量内容的成功和影响。这些知识将使您能够与受众建立有意义的联系,建立品牌知名度,产生潜在客户,并促进您的整体营销工作。
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66门课程

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  • 此角色有 US$67,968 工资中位数¹.

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    A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.

    此角色有 US$67,968 工资中位数¹.

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找到最适合您目标的内容营销课程

  • 状态:预览

    您将获得的技能: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Marketing Strategies, Email Marketing, Web Analytics and SEO, Social Media Marketing, Keyword Research, Content Marketing, Digital Transformation, Marketing Effectiveness, Social Media Strategy, Customer Analysis, Marketing Analytics, Data Analysis, Paid media, Return On Investment

  • 状态:免费试用

    您将获得的技能: Target Audience, Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Persona Development, Digital Media Strategy, Content Marketing, Marketing, Smart Goals, Marketing Strategies, Facebook, Instagram, Key Performance Indicators (KPIs)

  • 状态:免费试用

    您将获得的技能: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Marketing Communications, Digital Advertising, Social Media Strategy, Digital Transformation, Customer Retention, Content Strategy, Social Media Marketing, Marketing Analytics, Marketing Strategies, Lead Generation, Customer Acquisition Management, Content Marketing

  • 状态:免费试用

    Northwestern University

    您将获得的技能: 社交媒体战略, 营销策略, 内容营销, 自有媒体, 关键绩效指标 (KPI), 内容创作, 付费媒体, 客户参与, 社交媒体营销, 赢得媒体, A/B 测试, Facebook, 广告, 推动参与, 整合营销传播, 数字广告, 数字媒体战略, 全球营销, 社交媒体

  • 状态:免费试用

    Tecnológico de Monterrey

    您将获得的技能: Persona Development, Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Smart Goals, Content Marketing, Plan Execution, Marketing, Marketing Strategies, Marketing Analytics, Performance Measurement, Active Listening, Key Performance Indicators (KPIs), Target Audience, Drive Engagement, Content Strategy, LinkedIn, Facebook, Campaign Management

  • 状态:预览

    University of Illinois Urbana-Champaign

    您将获得的技能: 内容创作, 内容营销, 目标受众, 管理, 营销策划, 内容性能分析, 内容战略, 网页内容, 数字资产, 数字内容, 旁听, 内容管理

  • 状态:新
    状态:预览

    您将获得的技能: Prompt Engineering, AI Personalization, Content Creation, Campaign Management, Keyword Research, Marketing, Generative AI Agents, Email Marketing, Digital Marketing, Search Engine Optimization, Artificial Intelligence and Machine Learning (AI/ML), Business Marketing, Content Marketing, ChatGPT, Social Media Marketing, Business Process Automation, Automation, Market Trend, Business, Business Management

  • 状态:免费

    您将获得的技能: 营销策略与技巧, 自有媒体, 内容营销, 数字化营销, 付费媒体, 在线广告, 社交媒体营销, 赢得媒体, 社交媒体活动, 搜索引擎营销, 分析, 点击付费广告, 营销策划, 数字媒体战略, 营销设计, 营销活动经理

  • 状态:免费试用

    Simplilearn

    您将获得的技能: Content Strategy, Content Marketing, Content Performance Analysis, Web Content, Social Media Content, Paid media, Digital Content, Marketing Strategies, Content Creation, Email Marketing, Copywriting, Search Engine Optimization, Digital Advertising, Business-To-Consumer, Target Audience, Key Performance Indicators (KPIs), Customer Engagement, B2B Sales

  • 状态:免费试用

    您将获得的技能: Social Media Marketing, Social Media, Digital Media Strategy, Content Creation, Search Engine Optimization, Social Media Strategy, Content Marketing, Guest Relations, Hospitality, Web Analytics and SEO, Digital Marketing, Instagram, Return On Investment, Customer Engagement

  • 状态:新
    状态:预览

    您将获得的技能: TikTok, Content Strategy, Content Marketing, Calendar Management, Workflow Management, Content Creation, Content Management, Social Media Management, Marketing Planning, Operational Efficiency, Scheduling

  • 状态:新
    状态:预览

    您将获得的技能: Facebook, Target Audience, Social Media Management, Social Media Strategy, Social Media Marketing, Content Strategy, Content Marketing, Goal Setting, Business Development, New Business Development, Live Streaming

是什么让您今天来到 Coursera?

主要合作伙伴

  • Adobe
  • Simplilearn
  • Northwestern University
  • Tecnológico de Monterrey
  • University of California, Davis
  • Digital Marketing Institute
  • HubSpot Academy
  • IE Business School