品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

您将获得的技能: Content Creation, Target Audience, Storytelling, Brand Strategy, Branding, Social Media, Brand Awareness, Social Media Marketing, Brand Management, Content Marketing, Instagram, Market Opportunities, Value Propositions, Self-Awareness, Growth Strategies, Communication
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: 营销策略, 打造品牌, 数据驱动的决策制定, 战略决策, 营销, 战略营销, 营销渠道, 消费者行为, 产品管理, 案例研究, 进入市场战略, 产品营销, 品牌管理, 营销传播
中级 · 课程 · 1-3 个月

IBM
您将获得的技能: 人工智能, 团队建设, 负责任的人工智能, 商业化, 利益攸关方沟通, Prompt Engineering, 创造力, 产品生命周期管理, 产品管理, ChatGPT, 生成式人工智能, 原型设计, 改善客户体验, 提示模式, 人工智能和机器学习(AI/ML), LLM 申请, Google 双子座, 投资回报, AI 产品战略, 技术产品管理
中级 · 专项课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media Content, Marketing Communications, Target Audience, Media Strategy, Digital Media Strategy, Brand Strategy, Brand Management, Strategic Communication, Marketing Planning, Paid media, Content Strategy, Customer Insights, Shared Media, Content Performance Analysis, Persuasive Communication, Content Creation
中级 · 专项课程 · 1-3 个月

您将获得的技能: Experience Design, Design Strategies, Service Design, Customer experience improvement, User Experience Design, Customer Engagement, UI/UX Strategy, User Interface and User Experience (UI/UX) Design, Design Research, Customer Insights, Business Analysis, Process Mapping, Cross-Functional Collaboration, Business Strategy, Stakeholder Engagement, Product Strategy, Prioritization, Ideation
初级 · 课程 · 1-3 个月

您将获得的技能: Quality Management, Project Management Life Cycle, Project Closure, Project Management, Continuous Improvement Process, Process Improvement, Project Controls, Quality Assessment, Team Management, Data-Driven Decision-Making, Project Documentation, Stakeholder Communications, Risk Management, Technical Communication, Meeting Facilitation, Strategic Thinking
初级 · 课程 · 1-3 个月

您将获得的技能: Data Governance, Data-Driven Decision-Making, AI Product Strategy, Legal Technology, Data Management, Business Process Automation, Technology Strategies, Business Leadership, Business Transformation, Generative AI, Artificial Intelligence, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), Customer experience improvement, Customer Service, Machine Learning
初级 · 课程 · 3-6 个月

University of Virginia
您将获得的技能: 业务建模, 专业发展, 创业, 工艺设计, 企业可持续发展, 慈善事业, 财务报告, 财务会计, 领导力培养, 商业道德, 金融, 战略领导力, 年度报告, 金融报表, 会计, 人力资源技术, 资产负债表, 设计思维, 创新, 财务报表分析
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Search Engine Marketing, Google Ads, Content Creation, Performance Metric, Key Performance Indicators (KPIs), Competitive Intelligence
初级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, ChatGPT, Generative AI, OpenAI, Multimodal Prompts, OpenAI API, LLM Application, AI Product Strategy, Productivity Software, Creative Design, Marketing Strategy and Techniques, Responsible AI, A/B Testing, Time Management
初级 · 课程 · 1-3 个月

您将获得的技能: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research
初级 · 课程 · 1-3 个月

Amazon Web Services
您将获得的技能: 云基础设施, 亚马逊 S3, 可扩展性, 事件驱动编程, 亚马逊网络服务, 云计算架构, 亚马逊弹性计算云 Computing, AWS 身份和访问管理 (IAM), 解决方案架构, 无服务器计算, 云安全, 亚马逊 DynamoDB, 云计算, 数据湖, 数据架构, 数据可视化, 亚马逊云观察, 软件架构, 云存储, 应用程序接口网关
攻读学位
中级 · 专业证书 · 3-6 个月