营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。

University of Virginia Darden School Foundation
您将获得的技能: Large Language Modeling, Customer Insights, Digital Advertising, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Strategy and Techniques, Business Marketing, AI Personalization, Customer Communications Management, Persona Development, Machine Learning
初级 · 专项课程 · 1-3 个月
University of Illinois Urbana-Champaign
您将获得的技能: 数据可视化软件, 数字化营销, 营销分析, 分析, 网络分析, 数据收集, 数据可视化, 营销, 消费者行为, 数据分析, 营销策略, 营销效果, 监管合规
攻读学位
初级 · 课程 · 1-4 周

您将获得的技能: Data Visualization, Business Analytics, Dashboard, Data Analysis, Data Storytelling, Google Analytics, Marketing Analytics, Data-Driven Decision-Making, Business Metrics, Data Integration, Google Ads
中级 · 指导项目 · 不超过 2 小时

University of California, Davis
您将获得的技能: 数据叙事, 定量研究, 统计分析, 数据可视化软件, 促进讨论, 焦点小组, 研究方法, 营销分析, 数据综合, 统计假设检验, 商业研究, 数据收集, 定性研究, 市场调查, 数据分析, 市场分析, 演讲, 调查, 营销, 撰写建议书
初级 · 专项课程 · 3-6 个月

O.P. Jindal Global University
您将获得的技能: Digital Marketing, Web Analytics, Digital Advertising, Search Engine Marketing, Online Advertising, Google Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Marketing Channel, Social Media Marketing, Marketing Strategies, Keyword Research, Marketing Planning, Paid media, Marketing Analytics, Social Media, Advertising, Blogs, Emerging Technologies
初级 · 课程 · 1-3 个月

University of Pennsylvania
您将获得的技能: 数据驱动的决策制定, 回归分析, 工艺优化, 营销分析, 分析, 市场调查, 商业分析, 数据收集, 客户洞察, 预测分析, 客户分析, 描述性分析, 消费者行为
混合 · 课程 · 1-3 个月

您将获得的技能: Data Storytelling, Qualitative Research, Market Research, Quantitative Research, Data-Driven Decision-Making, Benchmarking, Data Presentation, Descriptive Statistics, Competitive Analysis, Analytical Skills, Research Design, Market Dynamics, Data Analysis, Data Visualization Software, Statistical Reporting, Statistics, Data Collection, Data Analysis Software, Microsoft Excel, R Programming
中级 · 专项课程 · 1-3 个月

Emory University
您将获得的技能: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Data-Driven Decision-Making, Customer Analysis, Customer Insights, Marketing Strategies, Marketing, Marketing Effectiveness, Responsible AI, Customer experience improvement, Self Service Technologies, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence
初级 · 专项课程 · 3-6 个月
University of Illinois Urbana-Champaign
您将获得的技能: 预测建模, Pandas(Python 软件包), 营销分析, 生成式人工智能, 数字化营销, 文本挖掘, 机器学习, 分析, 社交网络分析, 负责任的人工智能, 客户洞察, 高级分析, 数据分析, 营销策略与技巧, 市场分析, 消费者行为, 预测分析, 留住客户, 营销, 数据伦理
攻读学位
中级 · 课程 · 1-4 周

您将获得的技能: Microsoft Copilot, Sales Strategy, Customer Analysis, Sales Pipelines, Data Cleansing, Sales Management, Sales, Customer Relationship Management (CRM) Software, Customer Insights, Data Quality, Customer Data Management, AI Personalization, Analytics, Personalized Service, Data Management, Predictive Analytics, Data-Driven Decision-Making, Data Integration
初级 · 课程 · 1-4 周

您将获得的技能: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Business Research, Research Reports, Research Design, Competitive Analysis, Market Intelligence, Quantitative Research, Consumer Behaviour, Global Marketing, Market Trend, Surveys, Customer Analysis, Analytical Skills, Case Studies, Report Writing, Business Strategy
初级 · 专项课程 · 1-3 个月

University of Virginia
您将获得的技能: 数据驱动的决策制定, 人工智能, 营销分析, 企业战略, 数字化营销, 竞争分析, 网络分析, 客户参与, 数字化转型, 改善客户体验, AI 个性化服务, 营销策略, 营销, 案例研究
初级 · 课程 · 1-4 周