Google Ads 课程可以帮助您学习关键字研究、广告创建、广告系列管理和性能分析。您可以掌握预算分配、受众定位和 A/B Testing 方面的技能,从而优化您的广告工作。许多课程都会介绍 Google Ads Editor 和 Google Analytics 等工具,这些工具支持跟踪广告活动的成功与否并了解用户行为。

Google Cloud
您将获得的技能: Google Docs, Gmail, Google Sheets, Google Workspace, Presentations, Calendar Management, Spreadsheet Software, File Management, Excel Formulas, Email Security, Data Visualization, Productivity Software, Collaborative Software, Data Validation, Document Management, Setting Appointments, Meeting Facilitation, Sales Presentations, Data Analysis Expressions (DAX), Version Control
初级 · 专项课程 · 3-6 个月

Google Cloud
您将获得的技能: Google Gemini, Storytelling, Video Production, Email Automation, Google Docs, Google Workspace, Video Editing, Responsible AI, Proofreading, Prompt Engineering, Productivity Software, Gmail, Workflow Management, LLM Application, Google Sheets, Generative AI, Writing, Collaboration, Project Management, Business Communication
初级 · 专项课程 · 1-3 个月
University of Colorado Boulder
您将获得的技能: Google 广告, 在线广告, 数字化营销, 搜索引擎营销, 网络分析和 SEO, 网络分析, 点击付费广告, 关键词研究, 媒体策划, 搜索引擎优化, 广告活动, 情境广告, 付费媒体, 社交媒体营销, 营销, 广告, 社交媒体, 数字广告, 数据伦理, 社交媒体战略
初级 · 专项课程 · 3-6 个月

Google Cloud
您将获得的技能: Prompt Engineering, Generative AI Agents, Google Gemini, Responsible AI, Google Workspace, Generative AI, Google Cloud Platform, AI Product Strategy, Productivity Software, LLM Application, Business Leadership, Unstructured Data, Tool Calling, Data Ethics, Customer experience improvement, Artificial Intelligence, Data Governance, Organizational Strategy, Cloud Computing, Collaboration
初级 · 专业证书 · 3-6 个月

Board Infinity
您将获得的技能: Google Analytics, Marketing Analytics, Web Analytics, Content Performance Analysis, Marketing Effectiveness, Campaign Management, Digital Marketing, Target Audience, Customer Insights, Analytics, Performance Analysis, A/B Testing, Performance Reporting, Dashboard, Performance Metric
初级 · 课程 · 1-4 周

您将获得的技能: Order Fulfillment, E-Commerce, Google Ads, Digital Advertising, Customer experience improvement, Market Research, Marketing, Retail Management, Sales, Shipping and Receiving, Marketing Strategies, Market Trend, Process Optimization, Target Audience
初级 · 课程 · 1-4 周

IBM
您将获得的技能: 数据叙事, IBM Cognos 分析, 微软Excel, 数据可视化软件, 探索性数据分析, Excel 公式, SQL, 数据导入/导出, 专业网络, Plotly, 数据整理, 生成式人工智能, 交互式数据可视化, 大数据, 仪表板, 数据转换, 数据分析, Python 程序设计, 数据可视化, 数据展示
攻读学位
初级 · 专业证书 · 3-6 个月

University of California, Davis
您将获得的技能: Google Analytics(分析), 数字化营销, 生成式人工智能, 网络分析和 SEO, 关键词研究, 信息架构, 用户体验, 搜索引擎优化, 营销, 内容战略, 社交媒体
中级 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting
初级 · 课程 · 1-3 个月

您将获得的技能: User Research, User Experience Design, Design Thinking, User Centered Design, Usability, Persona (User Experience), User Interface (UI), Web Content Accessibility Guidelines, Wireframing, Prototyping, Sprint Retrospectives, Sprint Planning
初级 · 课程 · 1-4 周

您将获得的技能: Data Modeling, Stakeholder Engagement, Database Design, Dashboard, Business Intelligence, Extract, Transform, Load, Tableau Software, Databases, Data Warehousing, Database Systems, Data Pipelines, Data-Driven Decision-Making, Data Visualization, Interviewing Skills, Business Process, Business Analysis, Professional Development, Google Gemini, Data Analysis, SQL
攻读学位
高级设置 · 专业证书 · 3-6 个月

Coursera
您将获得的技能: Target Audience, Advertising Campaigns, Marketing Budgets, Advertising, Social Media Management, Social Media, Budget Management, Social Media Marketing, Digital Advertising, Social Media Campaigns
初级 · 指导项目 · 不超过 2 小时