Digital Marketing

数字营销是一种现代营销方法,它利用搜索引擎、社交媒体、电子邮件和网站等数字渠道与现有和潜在客户建立联系。Coursera 的数字营销目录向您传授设计、优化和执行有效在线营销活动所需的策略和工具。您将学习搜索引擎优化 (SEO)、点击付费广告 (PPC)、内容营销、社交媒体策略、电子邮件营销活动、网络分析以及如何衡量和分析数字营销绩效。掌握了数字营销的这些方面,您就有能力在日益数字化的世界中提升品牌知名度、产生潜在客户并提高客户参与度。
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找到最适合您目标的数字营销课程

  • 状态:免费试用

    Northwestern University

    您将获得的技能: 数字化转型, 同行评审, 社交媒体内容, ChatGPT, 关键绩效指标 (KPI), 分析, 营销, 社交媒体营销, 战略营销, 营销策略, 数字化营销, 社交媒体战略, 营销预算, 目标受众, 营销效果, 实时数据, 内容营销, 整合营销传播, 博客, 社交媒体

  • 状态:新
    状态:免费试用

    您将获得的技能: Digital Marketing, Digital Media Strategy, Business Strategies, Digital Advertising, Growth Strategies, Social Media, Pay Per Click Advertising, Market Analysis, Market Opportunities

  • 状态:免费试用

    您将获得的技能: 营销策略与技巧, 关键绩效指标 (KPI), Facebook, 营销渠道, Instagram, 社交媒体战略, 目标受众, 政策制定, 智能目标, 社交媒体营销, 数字媒体战略, 数字化营销, 社交媒体, 营销

  • 状态:新
    状态:免费试用

    您将获得的技能: Digital Advertising, Paid media, Presentations, Social Media Campaigns, Advertising Campaigns, Digital Marketing, Web Analytics, Search Engine Optimization, Content Strategy, LinkedIn, Content Marketing, Social Media Marketing, Marketing Analytics, Target Audience, E-Commerce, Social Media Strategy, Smart Goals, Business Analysis, Market Analysis

  • 您将获得的技能: Canva (Software), Logo Design, Brand Marketing, Style Guides, Marketing Design, Brand Awareness, Branding, Marketing Materials, Marketing Collateral, Brand Management, Organizational Skills, Marketing, Graphic Design, Design, Business, Digital Marketing

  • 您将获得的技能: Email Marketing, Advertising Mail, Direct Marketing, Campaign Management, Marketing Materials, Marketing, Digital Marketing, Target Audience, Registration, Design, Business

  • 状态:新
    状态:免费试用

    Digital Marketing Institute

    您将获得的技能: Marketing Budgets, Data-Driven Decision-Making, Marketing Strategies, Digital Marketing, Social Media Marketing, Marketing Channel, Data Ethics, Customer experience strategy (CX), Digital Media Strategy, Customer Analysis, Customer experience improvement, Cross-Channel Marketing, Marketing Automation, Marketing Strategy and Techniques, Strategic Marketing, Strategic Decision-Making, Social Media Strategy, Digital Advertising, Marketing Analytics, Strategic Thinking

  • 状态:免费试用

    University of Maryland, College Park

    您将获得的技能: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Marketing, Marketing Channel, Social Media Marketing, MarTech, Marketing Strategies, Marketing Effectiveness, Strategic Marketing, Marketing Psychology, Network Model, Business Analysis

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: 创新, 客户参与, 营销策略, 营销, MarTech, 数字化转型, 电子商务, 产品开发, 数字广告, 消费者行为, 产品推广, 数字化营销

  • 状态:免费试用

    您将获得的技能: Customer Insights, Digital Marketing, Digital Advertising, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing, Online Advertising, Strategic Marketing, Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Email Marketing, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, Smart Goals

  • 状态:免费试用

    您将获得的技能: Search Engine Marketing, Google Ads, Search Engine Optimization, Marketing Strategies, Web Analytics and SEO, Online Advertising, Marketing, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, UI/UX Strategy, Social Media Marketing, Digital Advertising

  • 状态:免费试用

    University of Maryland, College Park

    您将获得的技能: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Data Presentation, Data Visualization, Analytics, Digital Marketing, Keyword Research, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Machine Learning Methods, Social Media Strategy, Customer Analysis, MarTech, Predictive Modeling

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主要合作伙伴

  • University of Illinois Urbana-Champaign
  • Fundação Instituto de Administração
  • Meta
  • Simplilearn
  • Google
  • Real Madrid Graduate School Universidad Europea
  • Tecnológico de Monterrey
  • University of Colorado Boulder