Customer Insights

客户洞察是通过数据分析和研究了解客户行为、需求和动机的过程。Coursera 的 "客户洞察 "目录教您如何有效地收集、分析和利用客户数据来制定业务战略并推动增长。您将学会利用各种数据收集方法,解读复杂的客户数据,创建客户细分模型,并将洞察力应用到营销策略中。通过了解如何从客户行为中获得可行的见解,您可以显著提高客户满意度和品牌忠诚度,并最终提高企业盈利能力。
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探索 "客户洞察 "课程目录

  • 状态:免费试用

    University of Pennsylvania

    您将获得的技能: 市场调查, 客户洞察, 营销分析, 消费者行为, 营销, 分析, 数据驱动的决策制定, 客户分析, 营销策略, 回归分析, 数据收集, 预测分析, 描述性分析

  • 状态:预览

    您将获得的技能: Customer Success Management, Customer Service, Customer Retention, Customer Engagement, Customer Relationship Management, Customer and Client Support, Customer experience improvement, Customer Data Management, Customer Insights, Sales Management, Leadership, Business Metrics, Performance Metric, General Sales Practices, Sales Strategy, Cross-Functional Collaboration

  • 状态:免费试用

    Emory University

    您将获得的技能: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Data-Driven Decision-Making, Customer Analysis, Customer Insights, Marketing Strategies, Marketing, Marketing Effectiveness, Responsible AI, Customer experience improvement, Self Service Technologies, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence

  • 状态:新
    状态:免费试用

    Coursera Instructor Network

    您将获得的技能: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning

  • 状态:新
    状态:免费试用

    您将获得的技能: PySpark, Apache Spark, Customer Analysis, Big Data, Data Processing, Advanced Analytics, Statistical Modeling, Text Mining, Customer Insights, Data Mining, Data Transformation, Unstructured Data, Predictive Modeling, Simulation and Simulation Software, Data Manipulation, Marketing Analytics, Image Analysis, Risk Analysis

  • 状态:新
    状态:免费试用

    您将获得的技能: Requirements Analysis, Generative AI, Prompt Engineering, User Requirements Documents, Software Design Documents, Process Optimization, Requirements Elicitation, Workflow Management, User Story, Operational Efficiency, Prioritization, LLM Application, Strategic Prioritization, Customer Insights, Language Interpretation, Translation, and Studies

  • 状态:免费试用

    您将获得的技能: Customer Retention, Expectation Management, Brand Loyalty, Customer Relationship Management, Customer experience strategy (CX), Human Resource Strategy, Diversity Marketing, Customer Analysis, Target Market, Customer Insights, Market Share, Consumer Behaviour

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: 用户反馈, 案例研究, 市场调查, 用户关系管理, 新产品开发, 客户体验战略(CX), 创新, 消费者行为, 产品开发, 客户洞察, 客户分析, 商业策略, 服务设计, 设计思维

  • 状态:预览

    您将获得的技能: 心理学, 市场调查, 道德标准与行为, 消费者行为, 营销, 客户洞察, 人类学习, 磁共振成像, 行为经济学, 决策, 商业道德, 广告

  • 状态:新
    状态:免费试用

    您将获得的技能: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Business Marketing, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Data Analysis, Innovation

  • 状态:新
    状态:免费试用

    您将获得的技能: Customer experience strategy (CX), Responsible AI, Customer Engagement, Predictive Analytics, Personalized Service, Customer Service, Google Gemini, Customer Insights, Anthropic Claude, Data-Driven Decision-Making, Artificial Intelligence, Generative AI, Return On Investment

  • 状态:免费试用

    您将获得的技能: 网络分析, 创新, 新产品开发, 设计与产品, 业务建模, 客户洞察, 客户参与, 数据驱动的决策制定, 设计思维, 产品改进, 利益相关者管理, 技术产品管理, 产品管理, 产品路线图, Agile 方法论

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主要合作伙伴

  • Fundação Instituto de Administração
  • University of Maryland, College Park
  • University of Virginia
  • University of Pennsylvania
  • IE Business School
  • Microsoft
  • Emory University
  • University of Illinois Urbana-Champaign