数字营销课程可以帮助你学习 SEO 战略、内容创作、社交媒体管理和电子邮件营销技巧。您可以培养受众分析、营销活动优化和品牌故事讲述方面的技能。许多课程都会介绍一些工具,如用于跟踪绩效的 Google Analytics、用于管理社交媒体的 Hootsuite 和用于电子邮件营销的 Mailchimp,向您展示这些技能如何增强您的营销工作。
University of California, Irvine
您将获得的技能: 照片/视频制作与技术, 语言学习, 写作, 语法, 内容创作, 多媒体, 英语, 电子媒体, 词汇, 口语理解
中级 · 专项课程 · 3-6 个月

Yonsei University
您将获得的技能: 消费者行为, 同行评审, 促销策略, 客户体验战略(CX), 战略营销, 目标市场, 酒店管理, 创新, 增长战略, 营销, 接待服务, 医疗保健行业知识, B2B 销售, 客户服务, 营销管理, 全球营销, 商业营销, 品牌管理, 企业对消费者, 数字化营销
初级 · 专项课程 · 3-6 个月

您将获得的技能: Information Architecture, UI/UX Research, User Research, Agile Software Development, User Interface and User Experience (UI/UX) Design, Design Thinking, User Experience, User Centered Design, Usability, Responsive Web Design, Usability Testing, Agile Methodology, Kanban Principles, User Flows, User Interface (UI), Figma (Design Software), Wireframing, Design Research, Prototyping, Persona (User Experience)
初级 · 专业证书 · 3-6 个月

您将获得的技能: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Research Design, Quantitative Research, Consumer Behaviour, Market Trend, Surveys, Customer Analysis, Qualitative Research, Forecasting, Price Negotiation, Analysis, Product Testing, Data Collection, Sampling (Statistics)
混合 · 课程 · 1-4 周

IESE Business School
您将获得的技能: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Balance Sheet, Financial Accounting, Product Marketing, Financial Acumen, Marketing, Accrual Accounting, Marketing Strategy and Techniques, Working Capital, Financial Analysis, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Case Studies, Market Share
初级 · 专项课程 · 3-6 个月
University of Pennsylvania
您将获得的技能: 心理学, 推动参与, 客户参与, 营销, 设计思维, 激励技能, 游戏设计, 行为管理, 社会影响, 项目设计, 行为经济学, 员工参与, 培训与发展
混合 · 课程 · 1-3 个月

Berklee
您将获得的技能: 创造力, 器乐, 媒体制作, 编辑, 音乐表演, 文件管理, 写作, 同行评审, 后期制作, 技术解决方案, 时间表, 音乐, 数字信号处理, 系统配置, 音乐创作, 自动化, 电子媒体
初级 · 专项课程 · 3-6 个月

您将获得的技能: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Digital Marketing, Target Audience, Marketing Effectiveness, Competitive Analysis, Keyword Research, Market Opportunities, Business Strategy, Content Strategy, Strategic Thinking, Advertising, Brand Strategy, Market Analysis
初级 · 专项课程 · 1-3 个月

LearnQuest
您将获得的技能: Lead Generation, Persona Development, Target Audience, Global Marketing, Storytelling, Sales, Social Media Marketing, Sales Strategy, Social Media, Customer Engagement, Customer Relationship Building, Professional Networking, LinkedIn, Cultural Diversity
混合 · 课程 · 1-4 周

LearnKartS
您将获得的技能: Campaign Management, LinkedIn, Social Media Campaigns, Content Creation, Facebook, Social Media, Social Media Marketing, Target Audience, Social Media Content, Online Advertising, Performance marketing, Advertising, Pinterest, Advertising Campaigns, Social Media Strategy, Paid media, Instagram, Branding, Social Media Management, Digital Advertising
初级 · 专项课程 · 3-6 个月

Starweaver
您将获得的技能: Medical Privacy, Health Informatics, Health Information Management, Data Governance, Health Care, Health Technology, Data Quality, Medical Records, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Health Policy, Interoperability, Data Ethics, Data Sharing, Telehealth, Regulatory Compliance, Data Security, Responsible AI, General Data Protection Regulation (GDPR), Health Equity, Ethical Standards And Conduct
初级 · 课程 · 1-3 个月

Universidad Austral
您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, LinkedIn, Facebook, Content Strategy, Professional Networking, Instagram, Content Creation, Key Performance Indicators (KPIs), Marketing Strategy and Techniques, Digital Advertising, Marketing, Digital Marketing, Budget Management, Lead Generation, Photography, Target Audience
初级 · 课程 · 1-4 周