品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。
Starweaver
您将获得的技能: Data Storytelling, Sales Presentation, Sales Strategy, Customer Relationship Management (CRM) Software, Storytelling, Sales, Data Literacy, B2B Sales, Data Visualization Software, Customer Analysis, Customer Insights, Target Audience, Presentations, Exploratory Data Analysis, Stakeholder Communications
初级 · 课程 · 1-4 周

Amazon Web Services
您将获得的技能: Generative AI, Productivity Software, AI Product Strategy, Amazon Web Services
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Marketing Budgets, Competitive Analysis, Customer Acquisition Management, Digital Marketing, Marketing Strategies, Social Media Campaigns, Customer Retention, Digital Advertising, Marketing Analytics, Marketing, Advertising Campaigns, Performance Metric, Customer Analysis, Market Analysis, Data-Driven Decision-Making, Peer Review
中级 · 课程 · 1-4 周

您将获得的技能: Negotiation, Contract Negotiation, Influencing, Communication, Relationship Building, Persuasive Communication, Interpersonal Communications, Rapport Building, Verbal Communication Skills, Collaboration, Personal Attributes, Active Listening, Goal Setting, Overcoming Obstacles
初级 · 课程 · 1-4 周

您将获得的技能: Facebook, Brand Awareness, Advertising, Online Advertising, Marketing Materials, Social Media Campaigns, Social Media Marketing, Social Media, Content Creation, Marketing Design, Branding, Graphic and Visual Design, Content Marketing, Customer Engagement, Digital Marketing
初级 · 指导项目 · 不超过 2 小时

Fundação Instituto de Administração
您将获得的技能: Sales Strategy, Sales, Customer Analysis, AI Personalization, Regression Analysis, Product Knowledge, Data Analysis, Predictive Analytics, Statistical Analysis, Business Metrics, Machine Learning Methods, Machine Learning, Classification Algorithms
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: Intellectual Property, Case Studies, Law, Regulation, and Compliance, Case Law, Creativity, Legal Research, Emerging Technologies, Market Analysis, Technology Strategies, Music
混合 · 课程 · 1-4 周

Google Cloud
您将获得的技能: 数据共享, 管理, 企业应用管理, 用户供应, 管理报告, 团队管理, 数据整合, 行政部门, 基于角色的访问控制(RBAC), 战略规划, 系统集成, 无代码开发
高级设置 · 课程 · 1-3 个月

您将获得的技能: Organizational Strategy, Business Strategy, Strategic Planning, Strategic Thinking, Management Information Systems, Strategic Leadership, Plan Execution, Strategic Decision-Making, Corporate Strategy, Sales Enablement, Sales Strategy, Performance Measurement, Revenue Management, Business Priorities, Competitive Analysis, Talent Acquisition, Key Performance Indicators (KPIs), Team Motivation
混合 · 课程 · 1-4 周

Coursera
您将获得的技能: Dashboard, Excel Formulas, Google Sheets, Service Level, Spreadsheet Software, Data Validation, Productivity Software, Data Entry, Data Analysis Expressions (DAX), Data Visualization, Quality Assessment
初级 · 指导项目 · 不超过 2 小时

LearnQuest
您将获得的技能: Sales Pipelines, Prospecting and Qualification, Sales Process, Persuasive Communication, Communication, Value Propositions, B2B Sales, Technical Sales, Overcoming Objections, Customer Relationship Management (CRM) Software, Sales, Sales Strategy, Product Knowledge, Sales Presentation, Market Analysis, Market Dynamics, Market Research, Customer Analysis
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: Marketing, Marketing Channel, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Product Development, Consumer Behaviour, New Product Development, E-Commerce, Price Negotiation, Innovation
初级 · 课程 · 1-4 周