全球营销课程可以帮助您学习市场细分、品牌定位、数字营销战略和消费者行为分析。您还可以掌握跨文化交流、活动管理和利用社交媒体进行全球推广的技能。许多课程都会介绍一些工具,如用于跟踪营销活动绩效的 Google Analytics、用于管理客户关系的 HubSpot 以及用于执行营销战略的社交媒体平台。
Tecnológico de Monterrey
您将获得的技能: Persona Development, Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Performance Metric, Smart Goals, Social Media Management, Media Strategy, Content Marketing, Performance Measurement, Goal Setting, Key Performance Indicators (KPIs), Active Listening, Marketing Strategies, Target Audience, Social Network Analysis, LinkedIn, Marketing, Facebook
中级 · 专项课程 · 3-6 个月

University of Maryland, College Park
您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Keyword Research, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Online Advertising, Digital Advertising, A/B Testing, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Customer experience improvement
中级 · 课程 · 1-4 周

您将获得的技能: Promotional Strategies, Marketing Planning, Adobe Express, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Target Audience, Social Media, Digital Marketing, Marketing Analytics, Data Ethics, Marketing Strategies, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis
初级 · 专项课程 · 1-3 个月

University of Illinois at Urbana-Champaign
您将获得的技能: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making
提供的学分
研究生证书 · 6-12 个月
IE Business School
您将获得的技能: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing, Brand Awareness, Product Management, Public Relations, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Marketing Management, Merchandising
初级 · 专项课程 · 3-6 个月

您将获得的技能: Marketing Analytics, Analytical Skills, Data Analysis, Data Collection, Marketing, Analytics, Quantitative Research, Market Research, Target Market, Customer Insights, Data-Driven Decision-Making, Statistical Methods, Market Data, Consumer Behaviour, Brand Strategy
混合 · 课程 · 1-3 个月

Universidad Austral
您将获得的技能: Digital Marketing, Customer Relationship Management, Social Media Marketing, Digital Media Strategy, Social Media Strategy, Marketing Analytics, Marketing Strategies, Web Analytics, Marketing, Sales Process, Business Analytics, Customer Retention, Search Engine Marketing, Customer Engagement, Email Marketing, Search Engine Optimization, Content Performance Analysis, Analytics, Lead Generation, Target Audience
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 战略营销, 社交媒体战略, 同行评审, 营销预算, 社交媒体, 营销策略, 关键绩效指标 (KPI), 营销策划, 社交媒体营销, 业务规划, 市场分析, 规划, 客户参与, 绩效衡量, 营销效果
混合 · 课程 · 1-3 个月

University of Geneva
您将获得的技能: 市场机遇, 统计, 劳动合规, 数据综合, 运输业务, 数据质量, 数据分析, 国际关系, 分析技能, 经济发展, 经济学, 社会学
中级 · 课程 · 1-3 个月

Northwestern University
您将获得的技能: 营销策略, 内容营销, 社交媒体战略, 战略营销, 目标市场, 社交媒体, 客户参与, 社交媒体营销, 推动参与, 写作, 内容创作, 数字媒体战略, 博客, 营销效果, 多媒体
混合 · 课程 · 1-4 周

IE Business School
您将获得的技能: 消费者行为, 战略营销, 打造品牌, 战略决策, 营销, 营销渠道, 产品管理, 营销策略, 案例研究, 数据驱动的决策制定, 进入市场战略, 产品营销, 品牌管理, 营销传播
中级 · 课程 · 1-3 个月

IE Business School
您将获得的技能: 竞争分析, 酒店管理, 战略营销, 目标市场, 营销策略与技巧, 消费者行为, 营销策划, 案例研究, 同行评审, 商务, 市场运营, 市场分析, 营销管理, 营销效果
初级 · 课程 · 1-3 个月