广告课程可以帮助您学习活动策略、受众定位、创意开发和媒体规划。您可以掌握文案写作、品牌管理和解析方面的技能,以衡量广告活动的效果。许多课程都会介绍 Google Ads、社交媒体平台和解析软件等工具,展示这些资源如何增强您的广告工作并优化推广效果。

Unilever
您将获得的技能: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Social Media Campaigns, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Search Engine Optimization, Keyword Research, MarTech
初级 · 专业证书 · 3-6 个月

Macquarie University
您将获得的技能: 客户洞察, 整合营销传播, 营销策略, 用户关系管理, 营销分析, 数字化营销, 客户体验战略(CX), 社交媒体营销, 大数据, 预测分析, 客户数据管理, 消费者行为, 数据分析, 营销效果
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Social Media Marketing, Digital Advertising, Lead Generation, Automation
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Canva (Software), Style Guides, Logo Design, Marketing Design, Marketing Materials, Branding, Brand Management, Graphic Design, Organizational Skills, Marketing, Media Strategy, Multimedia, Project Design
中级 · 指导项目 · 不超过 2 小时

Northwestern University
您将获得的技能: 营销策略, 同行评审, 规划, 营销预算, 社交媒体营销, 社交媒体战略, 绩效衡量, 营销策划, 战略营销, 客户参与, 市场分析, 业务规划, 关键绩效指标 (KPI), 社交媒体, 营销效果
混合 · 课程 · 1-3 个月

Vanderbilt University
您将获得的技能: Microsoft Copilot, Microsoft 365, Target Audience, Microsoft Teams, Productivity Software, AI Enablement, Complex Problem Solving, Strategic Communication, Brainstorming, Artificial Intelligence, Communication, Generative AI, Critical Thinking
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 风险管理, 市场机遇, 利益攸关方沟通, 客户分析, 组织战略, 战略传播, 文科, 组织领导力, 组织效能, 艺术史, 目标受众, 战略领导力, 组织结构, 筹资, 价值主张
混合 · 课程 · 1-3 个月

您将获得的技能: Paid media, Data Storytelling, Email Marketing, Social Media Strategy, Google Ads, Social Media, Digital Advertising, Social Media Marketing, Search Engine Optimization, Content Creation, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Online Advertising, Email Automation, Marketing, E-Commerce
初级 · 专业证书 · 3-6 个月

您将获得的技能: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, Smart Goals, E-Commerce
初级 · 课程 · 1-4 周

Alfaisal University | KLD
您将获得的技能: Strategic Marketing, Marketing Strategies, Product Strategy, Marketing, Product Development, Marketing Planning, Consumer Behaviour, Go To Market Strategy, Business Strategy, Competitive Intelligence, Growth Strategies, Market Share, Customer Retention
初级 · 课程 · 1-4 周

Yonsei University
您将获得的技能: 营销策略, 进入市场战略, 社交媒体营销, 打造品牌, 促销策略, 战略营销, 市场分析, 产品营销, 营销渠道, 消费者行为, 创新, 企业对消费者, 目标市场, 全球营销
混合 · 课程 · 1-4 周

The Chinese University of Hong Kong
您将获得的技能: 市场动态, 文化敏感性, 营销, 电子商务, 广告, 品牌管理, 消费者行为, 文化多样性, 数字媒体战略, 全球营销, 社会科学, 社会学
初级 · 课程 · 1-4 周