社交媒体解析课程可以帮助您学习数据收集技巧、受众细分、参与度指标和营销活动绩效评估。您可以培养解读社交媒体趋势、优化内容策略以及利用洞察力推动营销决策的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Sprout Social 等工具,帮助您分析用户行为和衡量社交媒体工作的效果。

Johns Hopkins University
您将获得的技能: Social Network Analysis, Network Analysis, Graph Theory, Social Sciences, Statistical Analysis, R Programming, Sociology, Statistical Modeling, Statistical Hypothesis Testing
中级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 营销策略, 内容营销, 关键绩效指标 (KPI), Facebook, 数字广告, 推动参与, 赢得媒体, 媒体战略, 社交媒体战略, A/B 测试, 广告, 社交媒体, 付费媒体, 自有媒体, 内容创作, 社交媒体营销, 整合营销传播, 客户参与, 全球营销
混合 · 课程 · 1-4 周

您将获得的技能: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Marketing Analytics, Content Strategy, Strategic Decision-Making, Key Performance Indicators (KPIs), Brand Awareness, Competitive Analysis, Drive Engagement
初级 · 课程 · 1-4 周

LearnKartS
您将获得的技能: Campaign Management, LinkedIn, Social Media Campaigns, Content Creation, Facebook, Social Media, Social Media Marketing, Target Audience, Social Media Content, Online Advertising, Performance marketing, Advertising, Pinterest, Advertising Campaigns, Social Media Strategy, Paid media, Instagram, Branding, Social Media Management, Digital Advertising
初级 · 专项课程 · 3-6 个月

Board Infinity
您将获得的技能: Customer Analysis, Campaign Management, Digital Advertising
初级 · 课程 · 1-4 周

Adobe
您将获得的技能: 社交媒体内容, 打造品牌, 社交媒体活动, 目标市场, 推动参与, 知识产权, Adobe 萤火虫, 社交媒体营销, 社交媒体管理, Adobe Express, Instagram, 内容创作, 目标受众, 社交媒体, 社交媒体战略, 网页内容, 客户参与, 内容战略, 营销材料, 内容性能分析
初级 · 课程 · 1-4 周

Real Madrid Graduate School Universidad Europea
您将获得的技能: Data Synthesis, Data Integration, Data Literacy, Data Storytelling, Analysis, Case Studies, Business Analytics, Advanced Analytics, Analytical Skills, Strategic Decision-Making, Business Metrics, Forecasting, Media and Communications, Statistics, Persuasive Communication, Databases, Database Design, Innovation
初级 · 课程 · 1-4 周

您将获得的技能: Apache Hive, Big Data, Database Design, Extensible Markup Language (XML), Databases, Apache Hadoop, Analytics, Social Media, Data Processing, Social Media Content, Data Management, Data Analysis, Data Integration, Data Transformation
混合 · 课程 · 1-4 周

您将获得的技能: Google Analytics, Web Analytics, Marketing Analytics, Looker (Software), Real Time Data, Analytics, Google Ads, Data Analysis, Customer Insights, Target Audience, Marketing Strategies, Performance Analysis, Customer Retention, E-Commerce
初级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 用户体验, 数据科学, 产品测试, 数据驱动的决策制定, 需求规划, 客户洞察, 商业分析, 产品管理, 客户分析, A/B 测试, 可用性测试, 预测分析, Agile 方法论, 敏捷软件开发, 分析, 软件开发
初级 · 课程 · 1-4 周

您将获得的技能: AI Workflows, Marketing Automation, Social Media Content, Generative AI
初级 · 课程 · 1-3 个月

您将获得的技能: Marketing Automation, Marketing Analytics, Return On Investment, Google Ads, Marketing Effectiveness, Marketing Strategies, Content Management Systems, WordPress, Facebook, Hypertext Markup Language (HTML), Software Installation
中级 · 课程 · 1-4 周