Product Marketing

产品营销是一门战略学科,它将各种业务、营销和技术任务结合起来,向客户推广和销售产品。Coursera 的产品营销目录向您传授成功的产品定位、了解客户需求和制定有效营销策略的艺术。您将学习到从产品营销基础、竞争分析、市场策略、客户细分、讲故事到启动和维持产品生命周期所需的沟通技巧等各个方面的知识。让自己掌握推动产品在市场上取得成功的知识和技能,创造能与客户产生共鸣并影响市场趋势的价值主张。
4凭据
28门课程

相关角色

获得晋升所需的知识和技能。

  • 此角色有 US$158,592 工资中位数¹.

    描述:

    A Product Manager oversees product development, ensuring it meets user needs and business goals while managing roadmaps and coordinating teams.

    此角色有 US$158,592 工资中位数¹.

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在整个课程(说明和评估)中使用的语言。

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通过实践教程在 2 小时内掌握与工作相关的技能。
通过已评分作业、视频和论坛向顶级授课教师学习。
通过完成一系列课程和项目,深入学习学科知识。

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浏览产品营销课程目录

  • 状态:免费试用

    Universidad de Palermo

    您将获得的技能: Branding, Marketing, Brand Management, Strategic Marketing, Value Propositions, Consumer Behaviour, Marketing Strategies, Target Market, Marketing Operations, Product Marketing, Customer Insights, Market Analysis

  • 状态:免费试用

    您将获得的技能: Product Planning, AI Product Strategy, Product Management, New Product Development, Quality Assurance and Control, Sales Strategy, Performance Analysis, Marketing Strategies, Product Marketing, Product Lifecycle Management, Product Improvement, Product Testing, Sales Enablement, Key Performance Indicators (KPIs), Cross-Functional Collaboration, User Feedback, Data Analysis, Customer Insights, Data-Driven Decision-Making

  • 状态:免费试用

    您将获得的技能: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Marketing, Digital Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Business Strategy, Sales, Business

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: 文化多样性, 营销策略, 打造品牌, 文化敏感性, 营销, 营销策划, 市场机遇, 消费者行为, 战略规划, 产品营销, 品牌管理, 产品推广, 营销管理, 市场分析, 全球营销

  • 状态:预览

    您将获得的技能: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Marketing, Marketing Effectiveness, Search Engine Marketing, Online Advertising, Campaign Management, Digital Marketing, Marketing Strategies, Keyword Research, Product Marketing, Target Audience

  • 状态:预览

    您将获得的技能: Brand Management, Branding, Product Management, Product Marketing, Product Lifecycle Management, Product Strategy, Brand Strategy, Product Knowledge, Brand Awareness, Product Promotion, Brand Loyalty, Marketing, Market Share

  • 状态:免费试用

    您将获得的技能: 目标市场, 价值主张, 营销, 市场趋势, 竞争分析, 产品营销, 产品战略, 消费者行为, 市场分析, 营销策略与技巧

  • 状态:免费试用

    University of Maryland, College Park

    您将获得的技能: Innovation, New Product Development, Design Thinking, Product Development, Product Management, Business Modeling, Product Strategy, Customer experience strategy (CX), Product Marketing, Key Performance Indicators (KPIs), Value Propositions, Performance Measurement, Portfolio Management, Customer Insights, Business Metrics, Customer experience improvement, Business Strategy, Lean Methodologies

  • 状态:免费试用

    您将获得的技能: AI Product Strategy, Product Lifecycle Management, Responsible AI, Product Strategy, Governance, Product Management, Innovation, Product Marketing, Business Strategy, Enterprise Risk Management (ERM), Scalability, Customer experience strategy (CX), Value Propositions, Business Metrics, Customer Insights

  • 状态:预览

    您将获得的技能: Business Modeling, Market Research, Business Planning, Entrepreneurship, Sustainable Business, Key Performance Indicators (KPIs), Marketing, Performance Measurement, Target Market, Customer Analysis, Stakeholder Analysis, Business Development, Needs Assessment, Social Work, Target Audience, Product Marketing, Entrepreneurial Finance, Governance, Financial Forecasting

  • 状态:免费试用

    您将获得的技能: AI Personalization, Marketing Analytics, A/B Testing, Marketing Strategies, Marketing Effectiveness, Product Marketing, Marketing, Advertising Campaigns, Performance Measurement, Generative AI, Target Audience, Google Ads, Predictive Analytics, ChatGPT, Analytics, Artificial Intelligence, Automation

  • 状态:预览

    您将获得的技能: Product Strategy, Product Marketing, Product Management, Marketing Communications, Business Modeling, Strategic Marketing, Product Lifecycle Management, Price Negotiation, Market Dynamics, Customer experience strategy (CX), Value Propositions, Marketing Channel, Competitive Analysis

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主要合作伙伴

  • IE Business School
  • Yonsei University
  • IESE Business School
  • Kennesaw State University
  • Universidad de Palermo
  • University of Maryland, College Park
  • Alfaisal University | KLD
  • ESSEC Business School