产品营销课程可以帮助您学习市场细分、竞争分析、品牌定位和市场策略。您可以掌握制作有吸引力的信息、分析客户 Feedback 和优化营销活动的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体平台等工具,以支持跟踪绩效和与目标受众互动。

University of Alberta
您将获得的技能: 需求分析, 项目管理, 风险管理, 风险管理框架, 需求管理, Agile 方法论, 软件开发生命周期, 业务要求, Kanban 原则, 功能要求, 项目风险管理, 冲刺回顾, 产品管理, 软件技术审查, 软件开发方法, 项目规划, 需求征询, Scrum(软件开发), 冲刺计划, 敏捷软件开发
初级 · 专项课程 · 3-6 个月

Xbox
您将获得的技能: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, Design Thinking, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Wireframing, Market Analysis, Stakeholder Communications, Product Lifecycle Management, Product Strategy, Data Analysis
初级 · 专业证书 · 3-6 个月

University of Virginia
您将获得的技能: 新产品开发, 设计与产品, 业务建模, 客户洞察, 技术产品管理, 数据驱动的决策制定, 利益相关者管理, Agile 方法论, 创新, 产品管理, 设计思维, 产品改进, 网络分析, 产品路线图, 客户参与
初级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Design, Digital Design, Product Design, Graphic and Visual Design Software, Creative Design, Color Theory, Graphic Design, Intellectual Property, E-Commerce, Direct Selling, Digital Content, Digital Assets, Marketing, Marketing Materials
高级设置 · 指导项目 · 不超过 2 小时

IE Business School
您将获得的技能: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies
初级 · 课程 · 1-4 周

S.P. Jain Institute of Management and Research
您将获得的技能: Product Strategy, Strategic Marketing, Marketing Management, Marketing Strategies, Consumer Behaviour, Target Market, Marketing Communications, Product Lifecycle Management, Integrated Marketing Communications, Marketing Analytics, Brand Strategy, Marketing Channel, Market Analysis, Price Negotiation, Value Propositions
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Product Roadmaps, Product Development, Product Management, Product Planning, Product Requirements, Product Strategy, Project Management Software, Release Management
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Product Lifecycle Management, Product Strategy, Product Management, Product Marketing, Case Studies, Market Data, Organizational Leadership, Market Research, Data-Driven Decision-Making, Cross-Functional Collaboration, Team Building, Communication, Strategic Thinking, Innovation, Market Analysis
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: 营销策略, 客户洞察, A/B 测试, 营销, ChatGPT, 社交媒体内容, 生成式人工智能, 广告, 营销材料, Prompt Engineering, 营销设计, 内容创作, OpenAI, 营销分析
初级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: 营销策略, 电子邮件营销, HubSpot CRM, ChatGPT, 关键绩效指标 (KPI), 仪表板, 电子邮件自动化, Prompt Engineering, 营销分析, 客户关系管理 (CRM) 软件, 营销自动化, 潜在客户开发, 客户参与
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Value Propositions, Customer Analysis, Product Management, Product Strategy, Customer Insights, New Product Development, Product Development, Entrepreneurship, Competitive Analysis, Market Opportunities, Innovation, Leadership
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Product Management, Go To Market Strategy, Product Planning, User Experience, Market Analysis, Revenue Management, Product Lifecycle Management, UI/UX Strategy, Product Roadmaps, Product Design, Product Strategy, Sprint Retrospectives, User Interface and User Experience (UI/UX) Design, Marketing Analytics, Product Testing, Sprint Planning, A/B Testing, Driving engagement, Agile Methodology, Stakeholder Management
中级 · 课程 · 1-3 个月