Google Analytics

Google Analytics 是 Google 提供的一项 Web 分析服务,用于跟踪和报告网站流量。Coursera 的 Google Analytics 目录教您如何理解、解释和利用数据做出明智的商业决策。您将学习如何 Set 和自定义跟踪 Code、创建和解释分析报告、理解关键指标和维度,并利用这些数据优化网站性能和推动战略营销计划。您还将获得使用 Google Analytics 工具进行市场调研、SEO 和受众细分的能力,从而提高您的数字营销和数据分析能力。
8凭据
21门课程

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    A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.

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  • 此角色有 US$121,216 工资中位数¹.

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    A Marketing Analytics Specialist analyzes data to optimize campaigns, using Google Analytics and A/B testing to drive ROI and inform strategy.

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探索 Google Analytics 课程目录

  • 状态:免费试用

    University of California, Davis

    您将获得的技能: 搜索引擎优化, 角色开发, 内容营销, 期望管理, 关键词研究, 网络分析和 SEO, 社交媒体营销, 目标受众, 搜索引擎营销, 竞争分析, 内容性能分析, 社交媒体战略, Google Analytics(分析), 数字化营销, 内容开发与管理, 内容创作, 社交媒体, 预测, 数字媒体战略, 内容战略

  • 状态:免费试用

    您将获得的技能: Email Marketing, Google Ads, Paid media, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Media Planning, Customer experience strategy (CX), Online Advertising, Email Automation, Marketing, Digital Marketing, E-Commerce

  • 状态:免费试用

    您将获得的技能: Search Engine Marketing, Google Ads, Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Online Advertising, Marketing Budgets, Performance Metric, Pay Per Click Advertising, Digital Marketing, Paid media, Search Engine Optimization, Data-Driven Decision-Making, Return On Investment, Marketing Automation, Marketing Strategies

  • 状态:免费试用

    O.P. Jindal Global University

    您将获得的技能: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Data Ethics, Data Mining

  • 状态:免费试用

    University of California, Davis

    您将获得的技能: 搜索引擎优化, 用户体验, 网络分析和 SEO, 营销, 信息架构, 关键词研究, 生成式人工智能, Google Analytics(分析), 数字化营销, 社交媒体, 内容创作, 内容战略, 内容性能分析

  • 状态:免费试用

    O.P. Jindal Global University

    您将获得的技能: Digital Marketing, Web Analytics, Digital Advertising, Search Engine Marketing, Online Advertising, Google Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Marketing Channel, Social Media Marketing, Marketing Strategies, Keyword Research, Marketing Planning, Paid media, Marketing Analytics, Social Media, Advertising, Blogs, Emerging Technologies

  • 状态:免费试用

    您将获得的技能: Search Engine Marketing, Google Ads, Search Engine Optimization, Marketing Strategies, Web Analytics and SEO, Online Advertising, Marketing, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, UI/UX Strategy, Social Media Marketing, Digital Advertising

  • 状态:预览

    Universidade de São Paulo

    您将获得的技能: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement

  • 状态:免费试用

    您将获得的技能: Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Digital Marketing, Data-Driven Decision-Making, Return On Investment, Analytics, Heat Maps, Customer Engagement

  • 状态:新
    状态:免费试用

    您将获得的技能: Marketing Analytics, Google Ads, Promotional Strategies, Analysis, Google Analytics, Promotions and Campaigns, Marketing, Process Optimization, E-Commerce, Photo/Video Production and Technology, Budget Management, Content Creation, Return On Investment, Video Production, Apple iOS

  • 状态:免费试用

    Tecnológico de Monterrey

    您将获得的技能: Web Analytics, Google Analytics, Web Analytics and SEO, Social Media, Search Engine Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Social Media Content, Marketing Effectiveness, Content Performance Analysis, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Analytics, Key Performance Indicators (KPIs), Social Network Analysis, Facebook

  • 状态:免费试用

    您将获得的技能: Search Engine Marketing, Google Ads, Online Advertising, Search Engine Optimization, Marketing, Digital Marketing, Digital Advertising, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, Advertising, Keyword Research, Target Audience, Bidding

是什么让您今天来到 Coursera?

主要合作伙伴

  • Google Cloud
  • Simplilearn
  • University of California, Davis
  • Google
  • Illinois Tech
  • O.P. Jindal Global University
  • Skillshare
  • Tecnológico de Monterrey