内容写作课程可以帮助您学习如何创作引人入胜的博文、文章、社交媒体内容和网站文案。您可以培养受众分析、SEO 优化和有效讲故事技巧方面的技能。许多课程都会介绍一些工具,如用于编辑的 Skill Tracks、用于解析内容性能的 Google Analytics 和用于发布的 WordPress,让您能够在实际环境中应用写作技巧,提高内容的覆盖面和影响力。

IESE Business School
您将获得的技能: Storytelling, Public Speaking, Oral Expression, Presentations, Verbal Communication Skills, Persuasive Communication, Content Creation, Drive Engagement, Writing, Non-Verbal Communication, Active Listening
初级 · 课程 · 1-4 周

Stanford University
您将获得的技能: 写作, 媒体与传播, 技术写作, 医疗保健伦理, 科学方法, 技术交流, 校对, 同行评审, 期刊, 研究, 编辑, 语法, 撰写赠款
初级 · 课程 · 1-3 个月

您将获得的技能: Writing, Writing and Editing, Storytelling, Honesty, Journalism, Journals, Editing, Content Creation, Personal Development, Persistence, Lifelong Learning, Self-Awareness, Investigation, Self-Motivation, Proofreading, Creativity, Self-Discipline, Resilience, Mindfulness, Peer Review
初级 · 专项课程 · 3-6 个月

University of Colorado Boulder
您将获得的技能: 写作, 简明扼要, 组织战略, 写作与编辑, 组织技能, 商务写作, 沟通策略, 校对, 沟通, 语言交流技能, 编辑, 商务信函, 说服沟通, 语法, 业务沟通
初级 · 课程 · 1-4 周

您将获得的技能: Photo/Video Production and Technology, Video Editing, Typography, Responsible AI, Media Production, Logo Design, Generative AI, Social Media, Content Creation, Graphic Design, Social Media Management, Creative Design, Adobe Photoshop, Visual Design, Content Marketing, Infographics, Content Strategy, Color Theory, Storytelling, Branding
初级 · 专业证书 · 3-6 个月

Coursera
您将获得的技能: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Generative AI, Content Creation, Blogs, Marketing Psychology, Marketing Communications, Collaborative Software, ChatGPT, Marketing, Online Advertising, Graphic Design, Writing and Editing, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning
中级 · 专项课程 · 1-3 个月

University of Michigan
您将获得的技能: 创造力, 写作, 时间管理, 写作与编辑, 生产率, 批判性思维, 组织技能, 编辑, 内容创作, 专业发展
初级 · 课程 · 1-4 周

您将获得的技能: Social Media Content, Responsible AI, Cross-Channel Marketing, Content Marketing, Generative AI, Social Media, Marketing Analytics, Data-Driven Decision-Making, Marketing Strategies, Content Creation, Social Media Strategy, Marketing Automation, Data Ethics, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis
初级 · 专项课程 · 1-3 个月

您将获得的技能: TikTok, Video Production, Content Performance Analysis, Content Creation, Web Analytics and SEO, Social Media Content, Video Editing, Social Media, Photography, Media Production, Social Media Campaigns, Driving engagement, Social Media Marketing, Social Media Strategy, Content Strategy, Storytelling, Photo Editing, Branding, Drive Engagement, Web Content
初级 · 专业证书 · 3-6 个月

University of California, Davis
您将获得的技能: Copywriting, Social Media Marketing, Content Marketing, Driving engagement, Email Marketing, Brand Management, Marketing, Advertising Campaigns, Search Engine Optimization
中级 · 课程 · 1-4 周

您将获得的技能: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development
攻读学位
初级 · 专业证书 · 3-6 个月

University of California, Irvine
您将获得的技能: 写作, 校对, 同行评审, 编辑, 语法
混合 · 课程 · 1-3 个月