客户细分课程可以帮助您学习人口统计分析、心理特征分析和行为细分策略。您可以掌握数据 Interpretation、定向营销和客户 Journey Map 方面的技能。许多课程都会介绍 Google Analytics 和客户关系管理 (CRM) 软件等工具,这些工具支持分析客户数据和实施有效的细分策略。

Simplilearn
您将获得的技能: Google Analytics, Marketing Budgets, Performance marketing, Pay Per Click Advertising, Digital Marketing, Paid media, Google Ads, Marketing Strategies, Digital Advertising, Driving engagement, Campaign Management, Web Analytics, Online Advertising, Advertising Campaigns, Budget Management, Bidding, Marketing Analytics, Lead Generation, Facebook, Consumer Behaviour
初级 · 课程 · 1-4 周

Università di Napoli Federico II
您将获得的技能: Data Integration, Tableau Software, Geographic Information Systems, Spatial Analysis, Data Manipulation, Data Analysis, Data Visualization Software, Data Transformation, Data Visualization, Interactive Data Visualization
中级 · 课程 · 1-3 个月

University of Maryland, College Park
您将获得的技能: Data Integration, Data Ethics, R Programming, Surveys, Informed Consent, Statistical Methods, Statistical Analysis, Sampling (Statistics), Regression Analysis, Descriptive Statistics, Logistic Regression
混合 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Product Lifecycle Management, Enterprise Architecture, Product Management, Product Strategy, User Research, New Product Development, Scalability, Lean Methodologies, Product Roadmaps, User Centered Design, Product Development, Growth Strategies, Market Opportunities, Innovation, Case Studies, Market Research
初级 · 课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Content Creation, Content Strategy, Owned Media, Paid media, Goal Setting
中级 · 课程 · 1-4 周

Northeastern University
您将获得的技能: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Strategy, Integrated Marketing Communications, Advertising Campaigns, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Media Planning, Digital Advertising, Customer Engagement, Media Strategy, Design Thinking
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Process Optimization, Process Improvement, Kaizen Methodology, Root Cause Analysis, Waste Minimization, Customer experience improvement, Business Process Improvement, Continuous Improvement Process, Performance Analysis, Employee Engagement, Performance Measurement, Job Safety Analysis
初级 · 指导项目 · 不超过 2 小时

Fundação Instituto de Administração
您将获得的技能: Global Marketing, Consumer Behaviour, Marketing Management, Marketing, Target Market, Cultural Sensitivity, Brand Management, Marketing Strategies, Innovation, Cultural Diversity, Demography
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Presentations, Stakeholder Management, Data Visualization, Persuasive Communication, Stakeholder Communications, Stakeholder Analysis, Data Storytelling, Verbal Communication Skills, Communication, Storytelling, Public Speaking, Community Outreach, Strategic Communication, Project Management
初级 · 课程 · 1-3 个月
您将获得的技能: Data Import/Export, Alteryx, No-Code Development, Data Visualization, Business Analytics, Data Governance, Workflow Management, Operational Efficiency, Business Reporting, Data Cleansing, Data Manipulation, Data Transformation, Data Analysis, Data Integration, Automation
初级 · 课程 · 1-4 周

HubSpot Academy
您将获得的技能: HubSpot CRM, Lead Generation, Sales Management, Service Level Agreement, Sales Pipelines, Sales Process, Workflow Management, Prospecting and Qualification, Customer Acquisition Management, Marketing Automation, Dashboard, Email Marketing, Performance Measurement, Prioritization
初级 · 课程 · 1-3 个月

您将获得的技能: Performance marketing, Marketing Analytics, Pay Per Click Advertising, Analysis, Google Analytics, Promotions and Campaigns, Process Optimization, Return On Investment
中级 · 课程 · 1-3 个月