社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

Meta
您将获得的技能: A/B 测试, 数据叙事, 数据可视化软件, 数据分析, 营销策略, 统计假设检验, 描述性统计, 业务指标, 营销, 面试技巧, 数据收集, 目标受众, 贝叶斯统计, 数据建模, Pandas(Python 软件包), 数据清理, 营销分析, 数据可视化, 营销效果, 关键绩效指标 (KPI)
攻读学位
初级 · 专业证书 · 3-6 个月

Northwestern University
您将获得的技能: 营销策略, 媒体关系, 战略伙伴关系, 营销, 危机管理, 目标受众, 收入管理, 社交媒体, 活动营销, 品牌管理, 忠诚计划, 活动策划, 公共关系
中级 · 课程 · 1-3 个月

Unilever
您将获得的技能: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Digital Advertising, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Marketing, Online Advertising, MarTech
初级 · 专业证书 · 3-6 个月

Simplilearn
您将获得的技能: Email Marketing, Content Marketing, Social Media, Web Analytics, Blogs, Marketing Analytics, Market Opportunities
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 竞争分析, 营销策略, 企业战略, 市场趋势, 客户体验战略(CX), 电子商务, 消费者行为, 创新, 品牌战略, 品牌忠诚度, 客户洞察, 零售店运营, 全球营销, 商品展示
初级 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Email Marketing, Marketing Automation, Newsletters, Digital Marketing, A/B Testing, Marketing Strategy and Techniques, Target Audience, Campaign Management, Promotional Strategies, Lead Generation, Automation, Law, Regulation, and Compliance
初级 · 课程 · 1-4 周

University of London
您将获得的技能: 竞争分析, 企业战略, 战略营销, 营销策略, 旁听, 营销, 分析, 营销策划, 营销管理, 市场动态, 目标市场, 营销策略与技巧, 市场分析
混合 · 课程 · 1-4 周

Coursera
您将获得的技能: Digital Advertising, Brand Management, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Content Creation, Market Trend, Strategic Planning, Social Media Management, Trend Analysis
初级 · 课程 · 1-4 周

University of Virginia Darden School Foundation
您将获得的技能: Large Language Modeling, Customer Insights, Digital Advertising, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Strategy and Techniques, Business Marketing, AI Personalization, Customer Communications Management, Persona Development, Machine Learning
初级 · 专项课程 · 1-3 个月

Yale University
您将获得的技能: Design Thinking, Community Outreach, Organizational Structure, Stakeholder Engagement, Entrepreneurship, Sustainable Development, Research and Design, Business Modeling, Verbal Communication Skills, Advocacy, Innovation, Social Sciences, Fundraising, Performance Metric
初级 · 课程 · 1-3 个月

Emory University
您将获得的技能: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Data-Driven Decision-Making, Customer Analysis, Customer Insights, Marketing Strategies, Marketing, Marketing Effectiveness, Responsible AI, Customer experience improvement, Self Service Technologies, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence
初级 · 专项课程 · 3-6 个月

您将获得的技能: Email Automation, Automation, Application Programming Interface (API), Scripting, Python Programming, Web Scraping, Data Import/Export, Debugging
中级 · 课程 · 1-3 个月