YouTube 营销课程可以帮助您学习视频内容创作、受众参与策略、视频 SEO 和解析。您可以掌握制作引人注目的缩略图、优化标题和描述以及利用社交媒体进行推广的技能。许多课程都会介绍 Google Analytics、TubeBuddy 和 Canva 等工具,它们有助于衡量性能、提高视频质量和设计吸引眼球的视觉效果。

Unilever
您将获得的技能: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Social Media Campaigns, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Search Engine Optimization, Keyword Research, MarTech
初级 · 专业证书 · 3-6 个月

Northwestern University
您将获得的技能: 危机管理, 收入管理, 活动营销, 社交媒体, 目标受众, 营销策略, 品牌管理, 战略伙伴关系, 忠诚计划, 活动策划, 媒体关系, 公共关系, 营销
中级 · 课程 · 1-3 个月

Simplilearn
您将获得的技能: Email Marketing, Performance marketing, Content Marketing, Social Media, Web Analytics, Blogs, Marketing Analytics, Market Opportunities
初级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 营销分析, 案例研究, 数字化营销, 改善客户体验, 机器学习算法, 数据驱动的决策制定, AI 赋能, 网络分析, 客户参与, 人工智能, 竞争分析, 营销, 企业战略, 营销策略, 数字化转型
初级 · 课程 · 1-4 周

您将获得的技能: TikTok, Video Production, Content Performance Analysis, Content Creation, Web Analytics and SEO, Social Media Content, Video Editing, Social Media, Photography, Media Production, Social Media Campaigns, Driving engagement, Social Media Marketing, Social Media Strategy, Content Strategy, Storytelling, Photo Editing, Branding, Drive Engagement, Web Content
初级 · 专业证书 · 3-6 个月

University of Pennsylvania
您将获得的技能: 创新, 市场趋势, 消费者行为, 品牌忠诚度, 客户洞察, 电子商务, 客户体验战略(CX), 品牌战略, 竞争分析, 商品展示, 零售店运营, 全球营销, 企业战略, 营销策略
初级 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting
初级 · 课程 · 1-3 个月

您将获得的技能: Prompt Engineering, Responsible AI, Prompt Patterns, ChatGPT, Generative AI, Digital Advertising, Online Advertising, Email Marketing, Digital Marketing, Search Engine Optimization, Marketing Automation, AI Personalization, Marketing Analytics, Advertising Campaigns, Marketing Strategies, Content Creation, Web Analytics and SEO, Search Engine Marketing, Prototyping, Artificial Intelligence and Machine Learning (AI/ML)
初级 · 专项课程 · 1-3 个月

您将获得的技能: Prompt Patterns, MarTech, Strategic Marketing, AI Enablement, Personalized Service, Data Ethics, Customer Relationship Management (CRM) Software, Artificial Intelligence, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), Large Language Modeling, Responsible AI, AI Workflows, Deep Learning, Content Creation, Machine Learning, Image Analysis, Context Management, Decision Making
初级 · 专项课程 · 1-3 个月

您将获得的技能: Photo Editing, Facebook, Digital Advertising, Graphic Design, Marketing Design, Social Media Content, Social Media Marketing, Advertising, Social Media, Dashboard, Marketing, User Accounts, Business
初级 · 指导项目 · 不超过 2 小时
Emory University
您将获得的技能: 描述性统计, 统计分析, 客户分析, 概率分布, 微软Excel, 营销分析, 消费者行为, 探索性数据分析, 社交媒体营销, 时间序列分析和预测, 模型评估, 社交媒体, 目标市场, 概率, 客户需求规划, 透视表和图表, 预测, 商业分析, 营销, 营销效果
中级 · 专项课程 · 3-6 个月

University of California, Irvine
您将获得的技能: 叙事, 在线广告, 用户关系管理, 消费者行为, 数字化营销, 搜索引擎营销, 搜索引擎优化, 点击付费广告, 网络分析和 SEO, 品牌管理, 内容营销, 关键词研究, 营销策略, 社交媒体, 营销传播, 社交媒体战略
初级 · 课程 · 1-4 周