整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

University of California, Davis
您将获得的技能: 搜索引擎优化, 演讲, 竞争分析, 项目管理, 数字化营销, 网络分析和 SEO, 客户服务, 关键词研究, 内容战略, 企业战略, 内容开发与管理
中级 · 课程 · 1-4 周

The Chinese University of Hong Kong
您将获得的技能: 市场机遇, 商业策略, 进入市场战略, 创业, 竞争分析, 业务领导, 商业开发, 创新, 战略思维, 战略营销, 战略伙伴关系, 消费者行为, 品牌管理, 业务规划, 数字媒体战略, 业务咨询, 全球营销, 同行评审, 营销, 企业战略
初级 · 专项课程 · 3-6 个月

您将获得的技能: Data Governance, General Data Protection Regulation (GDPR), Data Management, Data Strategy, Metadata Management, Data Architecture, Compliance Management, Data Storage Technologies, Data Integration, Data Maintenance, Data Processing, Data Storage, MLOps (Machine Learning Operations), Data Quality, Extract, Transform, Load, Regulatory Requirements, Data Preprocessing, Scalability, Data Validation, Expense Management
中级 · 课程 · 1-4 周

您将获得的技能: Active Listening, Emotional Intelligence, Interviewing Skills, Executive Presence, Leadership Development, Conflict Management, Social Skills, Business Ethics, Case Studies, Empathy, Team Management, Team Leadership, Relationship Management, Ethical Standards And Conduct, Leadership, Self-Awareness, Workforce Planning, Professional Networking, Business Communication, Communication
初级 · 专项课程 · 1-3 个月

University of Michigan
您将获得的技能: 谈判, 管理团队, 人才发展, 社交技能, 影响, 公开演讲, 组织结构, 专业网络, 建立关系, 主动性和领导力, 决策, 说服沟通
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Organizational Skills, Collaborative Software, User Accounts, Telecommuting, Verbal Communication Skills, Virtual Environment, Communication, Business Communication, Public Speaking, Marketing Communications
中级 · 指导项目 · 不超过 2 小时

Vanderbilt University
您将获得的技能: Microsoft Copilot, Microsoft 365, Target Audience, Microsoft Teams, Productivity Software, AI Enablement, Complex Problem Solving, Strategic Communication, Brainstorming, Artificial Intelligence, Prompt Engineering, Communication, Generative AI, Critical Thinking, Automation
初级 · 课程 · 1-4 周

您将获得的技能: Data Lakes, Data Governance, Data Management, Microsoft Azure, Data Architecture, Data Warehousing, Data Integrity, Data Pipelines, Data Security, Role-Based Access Control (RBAC), Data Transformation, Real Time Data
中级 · 课程 · 1-3 个月

您将获得的技能: Search Engine Optimization, Application Deployment, Cloud Hosting, Program Development, Object Oriented Programming (OOP), Servers, Web Servers
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Request for Proposal, Strategic Sourcing, Request For Quotation (RFQ), Supplier Management, Supplier Performance Management, Supplier Relationship Management, Procurement, Market Intelligence, Vendor Relationship Management, Market Research, Competitive Intelligence, Data-Driven Decision-Making, Analysis, Decision Making
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 竞争分析, 财务会计, 分析, 战略思维, 同行评审, 商务, 项目设计, 营销, 金融, 会计, 业务规划, 商业分析, 营销策略与技巧, 企业战略, 撰写报告, 建设性反馈
混合 · 课程 · 1-3 个月

您将获得的技能: Microsoft PowerPoint, Data Visualization, Sales Presentations, Public Speaking, Layout Design
中级 · 课程 · 3-6 个月