品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

University of California, Irvine
您将获得的技能: 微软Excel, 数据分析, 关键绩效指标 (KPI), 统计方法, 绩效衡量, 材料管理, 回归分析, 数据驱动的决策制定, 客户需求规划, 供应链管理, 预测, 生产规划, 需求规划, 容量规划, 供应链, 供应链规划
中级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: 写作, 打造品牌, 新闻发布, 社交媒体, 品牌战略, 战略传播, 沟通策略, 公共关系, 媒体关系, 叙事, 营销传播
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Project Management, Compliance Management, Strategic Decision-Making, Expectation Management, Milestones (Project Management), Project Schedules, Stakeholder Analysis, Resource Management, Governance Risk Management and Compliance, Relationship Management, Project Planning, Project Implementation, Project Documentation, Risk Management, Engineering Documentation, Technical Documentation
初级 · 专项课程 · 3-6 个月

Google Cloud
您将获得的技能: 创新, 检索-增强生成, 改善客户体验, AI 工作流程, Google 云端平台, 组织战略, 生成式 AI 代理, 工具调用, AI 赋能, 生成式人工智能, Prompt Engineering, 解决方案设计
初级 · 课程 · 1-3 个月

Saïd Business School, University of Oxford
您将获得的技能: Prompt Engineering, Retrieval-Augmented Generation, Generative AI, Responsible AI, OpenAI, Artificial Neural Networks, AI Security, Data Ethics, Governance, Artificial Intelligence, ChatGPT, AI Workflows, Artificial Intelligence and Machine Learning (AI/ML), Agentic systems, Compliance Management, AI Product Strategy, Business Ethics, Risk Management, Machine Learning, Project Management
初级 · 专项课程 · 3-6 个月

SkillsBooster Academy
您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Data Ethics, ChatGPT, Search Engine Marketing, Content Creation, Content Performance Analysis, Artificial Intelligence, Digital Marketing, Content Marketing, Marketing, Business Strategy, Business Ethics, Marketing Strategy and Techniques, Market Research, Digital Media Strategy, Product Strategy, Marketing Materials
中级 · 课程 · 1-3 个月

University of California San Diego
您将获得的技能: Python 程序设计, 数据可视化软件, 数据处理, 监督学习, 机器学习算法, 模型评估, 机器学习, 预测分析, 功能工程, MLOps(机器学习 Operator), 应用机器学习, 预测建模, 网页抓取, 数据可视化, 设计思维, 分类算法, Data Validation, Flask(网络框架), 模型部署, 数据操作
中级 · 专项课程 · 3-6 个月

Universidad de los Andes
您将获得的技能: Strategic Partnership, Business Modeling, Value Propositions, Business Development, Resource Allocation, New Product Development, Target Market, Business Marketing, Performance Metric, Business Strategy, Market Opportunities, User Feedback, Innovation
初级 · 课程 · 1-3 个月

您将获得的技能: Digital Advertising, Paid media, Presentations, Social Media Campaigns, Advertising Campaigns, Digital Marketing, Web Analytics, Search Engine Optimization, Content Strategy, LinkedIn, Content Marketing, Social Media Marketing, Marketing Analytics, Target Audience, E-Commerce, Social Media Strategy, Smart Goals, Business Analysis, Market Analysis
高级设置 · 课程 · 1-3 个月

Johns Hopkins University
您将获得的技能: Conflict Management, Storytelling, Communication Strategies, Organizational Strategy, Business Communication, Team Building, Intercultural Competence, Verbal Communication Skills, Team Management, Strategic Communication, Ethical Standards And Conduct, Negotiation, Stakeholder Communications, Business Leadership, Cultural Diversity, Active Listening
中级 · 课程 · 1-3 个月

Microsoft
您将获得的技能: Editing, Content Development and Management, Proofreading, Public Relations, Content Creation, Writing and Editing, Content Management, Web Content, Marketing and Public Relations, Content Management Systems, Press Releases, Content Strategy, Social Media Content, Blogs, AI Enablement, Workflow Management
初级 · 课程 · 1-3 个月

University of Colorado System
您将获得的技能: 程序开发, 事件响应, 持续监测, 安全控制, 应急计划, 安全战略, IT 管理, 合规审计, 组织战略, Unix, 补丁管理, 系统管理, 管理, Operating System 管理, 灾难恢复, 安全管理, 业务连续性规划, 网络安全政策, 系统监控, 企业安全
中级 · 课程 · 1-3 个月