文案写作课程可以帮助您学习有说服力的写作技巧、受众定位、品牌声音发展和有效的标题创作。您还可以掌握制作有说服力的 Call to Action、针对搜索引擎优化内容以及了解消费者心理等方面的技能。许多课程都会介绍一些工具,如用于跟踪参与度的 Google Analytics、用于编辑的 Grammarly 以及用于简化写作流程的各种 Content Management System。

您将获得的技能: Google Gemini, Content Performance Analysis, Generative AI, Prompt Engineering, ChatGPT, Search Engine Optimization, Responsible AI, Performance Measurement, Web Analytics and SEO, Keyword Research, Content Creation, AI Personalization, Lead Generation, Metadata Management, Content Strategy
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Prompt Engineering, Generative AI, Generative AI Agents, Marketing Design, Web Content Accessibility Guidelines, Marketing Materials, Brand Awareness, Marketing, Advertising Campaigns, Branding, Search Engine Optimization, Marketing Analytics, AI Workflows, Large Language Modeling
初级 · 课程 · 1-4 周

Unilever
您将获得的技能: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Search Engine Optimization, Keyword Research, Return On Investment, MarTech
初级 · 专业证书 · 3-6 个月

您将获得的技能: Prompt Engineering, Keyword Research, Generative AI, Search Engine Optimization, Content Strategy, AI Workflows, Digital Marketing
初级 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Search Engine Optimization, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Google Ads, Social Media Management, Customer Retention, Customer Relationship Management, E-Commerce, Performance marketing, Marketing, Campaign Management
初级 · 专业证书 · 3-6 个月

University of California, Davis
您将获得的技能: 用户体验, AI 个性化服务, 营销, 竞争分析, 网络分析, 搜索引擎优化, 数字化营销, 社交媒体, 关键词研究, 网络分析和 SEO, 内容战略, 用户研究
中级 · 课程 · 1-4 周

您将获得的技能: Storytelling, Instagram, Copywriting, Content Creation, Drive Engagement, Concision, Social Media Content, Editing, Writing
初级 · 课程 · 1-4 周

University of California, Irvine
您将获得的技能: 社交媒体战略, 叙事, 内容营销, 在线广告, 数字化营销, 银行业, 搜索引擎优化, 管理培训与发展, 关键词研究, 社交媒体, 团队领导, 问责制, 组织领导力, 现金流预测, 企业管理, 搜索引擎营销, 业务规划, 企业战略, 领导与管理, 战略规划
初级 · 专项课程 · 1-3 个月

您将获得的技能: Writing, Storytelling, Copywriting, Persuasive Communication, Facebook, Business Writing, Content Creation, Social Media Content, Social Media, Drive Engagement, Social Media Campaigns, AI Product Strategy, Prompt Engineering Tools
初级 · 课程 · 1-4 周

The State University of New York
您将获得的技能: 业务建模, 创业, 价值主张, 竞争分析, 角色开发, 营销, 文案写作, 市场营销和公共关系, 演讲, 客户参与, 打造品牌, 摄影, 内容创作, 电子商务, 视频制作, 网页设计与开发
初级 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Data Storytelling, Google Ads, Digital Advertising, Paid media, Social Media Marketing, Search Engine Optimization, Email Automation, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Online Advertising, Marketing, E-Commerce
初级 · 专业证书 · 3-6 个月

University of California, Davis
您将获得的技能: 搜索引擎优化, 社交媒体战略, 消费者行为, 数字化营销, 目标受众, 打造品牌, 关键词研究, 数据分析, 品牌意识, 角色开发, Algorithm, 网络分析和 SEO, 内容战略, 用户研究, 业务报告, 目标市场
初级 · 课程 · 1-4 周