营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。

IBM
您将获得的技能: 交互式数据可视化, 仪表板, 探索性数据分析, 数据清理, 数据扫盲, 专业网络, 同行评审, 数据转换, 无监督学习, SQL, Jupyter, 数据导入/导出, 数据操作, 数据可视化软件, Plotly, 生成式人工智能, 数据分析, 数据可视化, 监督学习, 模型评估
攻读学位
初级 · 专业证书 · 3-6 个月

University of California, Davis
您将获得的技能: 市场调查, 定量研究, 样本量的确定, 营销, 营销分析, 调查, 统计分析, 目标市场, 质量控制, 创建调查, 统计方法, 数据分析
中级 · 课程 · 1-4 周

The State University of New York
您将获得的技能: 内容创作, 竞争分析, 文案写作, 业务建模, 客户参与, 网页设计与开发, 营销, 市场营销和公共关系, 创业, 价值主张, 打造品牌, 角色开发, 演讲, 摄影, 视频制作, 电子商务
初级 · 课程 · 1-4 周

您将获得的技能: Data Ethics, Data Analysis, Data Literacy, Data Security, Google Sheets, Databases, Data Storage, Data Quality, Data Management, Data Collection, SQL, Data Import/Export, Metadata Management, Unstructured Data
初级 · 课程 · 1-3 个月

您将获得的技能: Facebook, Target Audience, Online Advertising, Digital Advertising, Advertising, Advertising Campaigns, Social Media Campaigns, Paid media, Campaign Management, Social Media, Performance marketing, Social Media Management, Bidding, A/B Testing, Lead Generation, Customer Engagement, Brand Awareness
混合 · 课程 · 1-3 个月

您将获得的技能: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Content Creation, E-Commerce, Target Audience, Customer Relationship Management, Customer Retention, Marketing Analytics, Campaign Management
初级 · 专业证书 · 3-6 个月

您将获得的技能: Intellectual Property, Adobe Express, Adobe Firefly, Entrepreneurship, Business Planning, Marketing Communications, Adobe Creative Cloud, Marketing, Campaign Management, Adobe Acrobat, Creative Problem-Solving, Presentations, Creative Thinking, Creativity, Content Creation, Social Media, Branding, Digital Content, Client Services, A/B Testing
初级 · 课程 · 1-4 周

LearnQuest
您将获得的技能: Account Management, Consultative Selling, Selling Techniques, Upselling, Business Metrics, Business Communication, Overcoming Objections, Business Priorities, Sales Process, Solution Selling, Brand Loyalty, Business Transformation, Customer Engagement, Strategic Thinking, Stakeholder Engagement, Innovation, Strategic Communication, Stakeholder Analysis, Value Propositions, Business Analytics
初级 · 专项课程 · 1-3 个月

您将获得的技能: Market Research, Market Analysis, Competitive Analysis, Business Research, Market Intelligence, Global Marketing, Business Strategy, Strategic Marketing, Target Market, Consumer Behaviour, Performance Measurement, Report Writing, Analysis, Financial Acumen
混合 · 课程 · 1-4 周

您将获得的技能: TikTok, Video Production, Content Performance Analysis, Content Creation, Web Analytics and SEO, Social Media Content, Video Editing, Social Media, Photography, Media Production, Social Media Campaigns, Driving engagement, Social Media Marketing, Social Media Strategy, Content Strategy, Storytelling, Photo Editing, Branding, Drive Engagement, Web Content
初级 · 专业证书 · 3-6 个月

Coursera
您将获得的技能: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development
高级设置 · 指导项目 · 不超过 2 小时

您将获得的技能: Data Cleansing, Sampling (Statistics), Data Integrity, Data Quality, Data Processing, Data Analysis, Data Transformation, Data Validation, Sample Size Determination, SQL, Spreadsheet Software
初级 · 课程 · 1-3 个月