整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

您将获得的技能: Data Storytelling, Predictive Analytics, Data Presentation, Responsible AI, Predictive Modeling, Strategic Decision-Making, Data-Driven Decision-Making, Business Intelligence, Data Visualization, Decision Making, Artificial Intelligence and Machine Learning (AI/ML), Scikit Learn (Machine Learning Library), Business Marketing, Natural Language Processing, Text Mining, Python Programming, Reinforcement Learning, Data Security, Network Analysis, Security Awareness
初级 · 课程 · 1-4 周

您将获得的技能: Generative Model Architectures, Generative AI, AI Product Strategy, Large Language Modeling, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Data Strategy, Data Ethics, Artificial Neural Networks, Process Improvement, Process Improvement and Optimization, Cloud Computing, Operational Efficiency, Process Optimization, Big Data, Customer Service, Natural Language Processing, User Experience, Marketing
混合 · 课程 · 1-3 个月
University of Leeds
您将获得的技能: General Science and Research, Analytical Skills, Data Science, Communication, Technical Communication, Record Keeping, Critical Thinking, Technical Writing
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Multimedia, Canva (Software), Animations, Design, Graphic and Visual Design Software, Video Production, Graphic Design, Graphic and Visual Design, Marketing
初级 · 指导项目 · 不超过 2 小时

Arizona State University
您将获得的技能: Meeting Facilitation, Public Speaking, Presentations, Active Listening, Storytelling, Communication, Verbal Communication Skills, Team Leadership, Teamwork, Social Skills, Influencing, Discussion Facilitation, Team Building, Communication Strategies, Leadership, Team Management, Conflict Management, Constructive Feedback, Interpersonal Communications, Non-Verbal Communication
初级 · 专项课程 · 3-6 个月

您将获得的技能: Variance Analysis, Dashboard, Key Performance Indicators (KPIs), Power BI, Performance Analysis, Performance Measurement, Web Analytics and SEO, Performance Reporting, Google Analytics, Performance Metric, Business Metrics, Analysis, Statistical Analysis, Business Intelligence, Trend Analysis, AI Enablement, Search Engine Optimization, Management Reporting, Data-Driven Decision-Making, Data Integration
初级 · 课程 · 1-4 周

您将获得的技能: Closing (Sales), Overcoming Objections, Consultative Selling, Sales, Solution Selling, Sales Presentations, Sales Strategy, Sales Process, Communication, Sales Prospecting, Negotiation, Customer Engagement, Business Ethics, Customer Relationship Management (CRM) Software, Relationship Building, Personalized Service
初级 · 课程 · 1-4 周

Duke University
您将获得的技能: 写作, 演绎推理, 抽样(统计), 业务沟通, 案例研究, 相关性分析, 信息架构, 科学方法, 互动学习, 研究, 分析, 样本量的确定, 图表设计, 沟通, 逻辑推理, 批判性思维, 说服沟通, 概率, 口头表达
初级 · 专项课程 · 3-6 个月

您将获得的技能: Programming Principles, Scripting, Scripting Languages, Data Structures, Development Environment, Microsoft Visual Studio, Integrated Development Environments, Computer Programming, Software Installation, Algorithms, Debugging
初级 · 课程 · 1-3 个月

University of London
您将获得的技能: 自我意识, 人际沟通, 呼吸, 语言交流技能, 口头表达, 高管风采, 沉着, 公开演讲, 情绪商数, 自信, 个人属性, 沟通
初级 · 课程 · 1-4 周

IBM
您将获得的技能: 协作, 解决方案交付, 演讲, 团队合作, 批判性思维和解决问题, 社交技能, 人际沟通, 沉着, 敏捷项目管理, 解决问题, 沟通, 公开演讲, 专业发展
中级 · 课程 · 1-4 周

Vanderbilt University
您将获得的技能: 业务建模, 媒体制作, 商业道德, 音乐表演, 数字化转型, 活动管理, 收入管理, 音乐, 知识产权, 创业, 营销, 营销传播
混合 · 课程 · 1-3 个月