网络分析课程可以帮助您学习数据收集技术、流量分析、用户行为跟踪和转换率优化。您可以培养解读数据趋势、Skills Tracks 设置跟踪代码和创建可操作报告的技能。许多课程都会介绍 Google Analytics、Adobe Analytics 和 Tableau 等工具,演示如何应用这些技能来衡量网站性能和加强营销策略。

University of Maryland, College Park
您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Data Analysis, Contextual Advertising, Big Data, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Artificial Intelligence and Machine Learning (AI/ML), Consumer Behaviour, Machine Learning
初级 · 课程 · 1-4 周

您将获得的技能: Marketing Automation, Marketing Analytics, Digital Marketing, MarTech, Predictive Analytics, Advanced Analytics, Predictive Modeling, Marketing Effectiveness, Marketing Strategies, Customer Analysis, Marketing Channel, Data Analysis, Natural Language Processing, Business Ethics, Video Production, Artificial Intelligence, Machine Learning
初级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: 商业分析, 关系数据库, 商业智能, 云计算, 数据访问, 分析, 大数据, Data Governance, 数据质量, SQL, 组织结构, 数据伦理, 数据分析, 数据存储, 信息系统, 数据管理
初级 · 课程 · 1-4 周

您将获得的技能: 仪表板, 交互式数据可视化, IBM Cognos 分析, 商业智能, 数据可视化软件, 分析, Looker (软件), 数据展示, 商业智能软件, 数据可视化
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Looker (Software), Customer Retention, Web Analytics, Customer Analysis, Customer Insights, Marketing Analytics, Trend Analysis, Data Analysis, Product Management, Performance Metric, Analysis, Time Series Analysis and Forecasting, Strategic Marketing, Marketing Channel, Forecasting
中级 · 课程 · 1-4 周

您将获得的技能: Web Analytics, Google Analytics, Content Performance Analysis, Customer Analysis, E-Commerce, Marketing Analytics, Performance Analysis, Performance Reporting, Marketing Effectiveness
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Data Validation, Spreadsheet Software, Data Analysis, Analytics, Data Manipulation, Excel Formulas, Data Compilation, Pivot Tables And Charts, SQL, Data Integration, Data Transformation, User Feedback
初级 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Data-Driven Decision-Making, Web Analytics, Performance Analysis, Operational Efficiency, Performance Measurement, Business Analytics, Business Intelligence, Analytics, Data Analysis
初级 · 课程 · 1-4 周

您将获得的技能: AWS Kinesis, Amazon Web Services, Real Time Data, Extract, Transform, Load, Data Processing, Dashboard, Full-Stack Web Development, Mobile Development Tools, Event-Driven Programming, Business Intelligence, Data Visualization
中级 · 课程 · 1-4 周

Unilever
您将获得的技能: Web Analytics, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Advertising Campaigns, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions
初级 · 课程 · 1-4 周

Whizlabs
您将获得的技能: AWS SageMaker, AWS Kinesis, Data Integration, Data Lakes, Business Intelligence, Apache Hive, Apache Spark, Amazon Web Services, Extract, Transform, Load, Big Data, Apache Hadoop, Real Time Data, Applied Machine Learning, Data Pipelines, Data Processing, Serverless Computing
中级 · 课程 · 1-4 周

您将获得的技能: Data Storytelling, Customer Analysis, Customer Retention, Marketing Analytics, Customer Insights, Strategic Decision-Making, Product Strategy, Data Analysis, Product Management, Data-Driven Decision-Making, Advanced Analytics, Unsupervised Learning, Technical Documentation, Performance Measurement, Machine Learning Algorithms
中级 · 课程 · 1-4 周