市场研究课程可以帮助您学习数据收集技术、 Survey Design、消费者行为分析和竞争格局评估。您可以掌握解读市场趋势、细分目标受众和开展焦点小组的技能。许多课程都会介绍 SPSS、Tableau 和 Google Analytics 等工具,这些工具支持分析数据和 Visualization 见解,从而为业务战略提供依据。

您将获得的技能: File Management, Document Management, Data Management, Data Governance, Data Literacy, Records Management, Data Cleansing, File Systems, Data Analysis, Data Processing, Data Maintenance, Record Keeping, Data Quality, Version Control
初级 · 课程 · 1-4 周

您将获得的技能: Google Analytics, Marketing Analytics, Pivot Tables And Charts, Looker (Software), Performance Reporting, Marketing Effectiveness, Tableau Software, Performance Measurement, Marketing Budgets, Power BI, Marketing, Digital Marketing, Content Marketing, Marketing Channel, Search Engine Optimization, Brand Marketing, Social Media Marketing, Email Marketing, Generative AI, AI Enablement
中级 · 课程 · 3-6 个月

University of California, Davis
您将获得的技能: Journey Mapping, Data Ethics, Responsible AI, Generative AI, AI Enablement, Customer Insights, User Experience, User Research, Product Management, Customer Analysis, Market Opportunities, Ethical Standards And Conduct, Interviewing Skills, Innovation, Market Research, Prioritization
初级 · 课程 · 1-4 周

University of Michigan
您将获得的技能: 用户界面和用户体验(UI/UX)设计, 概念设计, 构思, 用户界面/用户体验研究, A/B 测试, 定性研究, 原型设计, 可用性测试, 创建调查, 角色(用户体验), 设计研究, 互动设计, 用户故事, 用户研究, 以用户为中心的设计, 用户体验设计, 调查, 线框设计, 用户体验, 交互设计
★ 4.7 (2291) · 初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Sample Size Determination, Sampling (Statistics), Survey Creation, Quantitative Research, Research Design, Business Research, Research Methodologies, Estimation, Data Collection, Statistical Inference, Statistical Methods, Statistics, Decision Making, Probability & Statistics, Probability
初级 · 课程 · 1-4 周

您将获得的技能: Consumer Behaviour, Marketing Psychology, Customer Insights, Market Research, Target Market, Persona Development, Marketing, Data-Driven Marketing, Marketing Strategies, Target Audience, Market Analysis, Brand Loyalty, Marketing Strategy and Techniques, Branding, Brand Strategy, Culture, Brand Awareness, Psychology, Cultural Diversity, Advertising
混合 · 课程 · 1-4 周
您将获得的技能: UI/UX Research, Usability Testing, Presentations, User Experience Design, User Experience, Usability, User Research, Design Research, Data Ethics, User Interface and User Experience (UI/UX) Design, Research Design, Prototyping, Research Methodologies, Interviewing Skills, Information Privacy
★ 4.8 (6047) · 初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Competitive Analysis, Market Analysis, Competitive Intelligence, Market Research, Strategic Marketing, Marketing Strategies, Go To Market Strategy, Case Studies, Market Intelligence, Strategic Thinking, Marketing, Market Opportunities, Marketing Strategy and Techniques, Business Strategy, Analysis, Product Marketing, Strategic Decision-Making, Product Strategy, Data-Driven Decision-Making, Promotional Strategies
初级 · 课程 · 1-4 周

AI CERTs
您将获得的技能: Business Research, AI literacy, Market Research, Analytical Skills, Business Intelligence, Decision Intelligence, Market Analysis, Trend Analysis, Market Intelligence, Data Analysis, Forecasting, AI Integrations
初级 · 课程 · 1-3 个月

University of Virginia
您将获得的技能: A/B 测试, 品牌意识, 预测分析, 打造品牌, 资源分配, 品牌战略, 营销策略, 数据驱动的营销, 统计分析, 品牌管理, 数据驱动决策, 营销预算, 客户分析, 投资回报, 回归分析, 消费者行为, 营销分析, 营销效果, 统计方法, 客户洞察
★ 4.7 (6447) · 初级 · 课程 · 1-3 个月

John Wiley & Sons
您将获得的技能: Product Marketing, Go To Market Strategy, Value Propositions, Product Planning, Product Strategy, Product Management, Strategic Marketing, Storytelling, Marketing Planning, Commercialization, Product Promotion, Growth Strategies, Market Share, Branding, Brand Strategy, User Feedback, Persuasive Communication, Customer experience improvement, Strategic Partnership, Customer Analysis
初级 · 课程 · 1-3 个月

University of California, Davis
您将获得的技能: 研究方法, 样本量的确定, 研究报告, 撰写报告, 定性研究, 创建调查, 焦点小组, 市场研究, 招聘策略, 研究, 面试技巧, 调查, 促进讨论, 招聘
★ 4.6 (474) · 中级 · 课程 · 1-4 周