市场营销课程可帮助您了解如何接触受众、确定信息并分析营销活动的效果。您可以培养在战略、细分、内容、优化和分析方面的能力。许多课程都使用了专业背景下使用的工具。

University of Virginia
您将获得的技能: Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Marketing, Customer Analysis, Data-Driven Decision-Making, Analytics, Performance Measurement, Strategic Marketing, Brand Management, Regression Analysis, Consumer Behaviour, Return On Investment, A/B Testing, Statistical Analysis
初级 · 课程 · 1-3 个月

您将获得的技能: Employee Surveys, Data Collection, Business Research, Data Analysis, User Feedback, Market Research, Business Software, Data Presentation
初级 · 指导项目 · 不超过 2 小时

University of Virginia Darden School Foundation
您将获得的技能: 品牌忠诚度, 打造品牌, 品牌战略, 数字广告, 品牌意识, 营销设计, 广告, 生成式 AI 代理, 品牌管理
初级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Instagram, Social Media Content, Graphic Design, Graphic and Visual Design, Social Media Marketing, Organizational Skills, Marketing Design, Typography, Color Theory, Business Strategy
初级 · 指导项目 · 不超过 2 小时

University of Colorado System
您将获得的技能: Classification And Regression Tree (CART), AI Personalization, Marketing Analytics, Unsupervised Learning, Customer Analysis, Predictive Analytics, Applied Machine Learning, Supervised Learning, Dimensionality Reduction, Marketing Effectiveness, Marketing Strategies, Data-Driven Decision-Making, Strategic Marketing, Campaign Management, Customer experience improvement, Personalized Service, Customer Insights, Model Evaluation, Machine Learning
中级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Microsoft Copilot, Regulation and Legal Compliance, Data Ethics, Generative AI, Responsible AI, Data Governance, Microsoft 365, Sales Enablement, Marketing Automation, Customer experience improvement, Business Process Automation, Compliance Management, AI Security, Customer Service, Information Privacy, Microsoft Office, Artificial Intelligence and Machine Learning (AI/ML), Productivity Software, Critical Thinking
初级 · 专项课程 · 1-3 个月

您将获得的技能: Canva (Software), Storytelling, Color Theory, Data Sharing, Organizational Skills, Graphic and Visual Design, Graphic Design, Design, Creative Design, Dashboard, User Accounts, Design Elements And Principles, Marketing
中级 · 指导项目 · 不超过 2 小时

University of Maryland, College Park
您将获得的技能: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Loyalty Programs, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Consumer Behaviour, B2B Sales, Target Market, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis
初级 · 课程 · 1-4 周

您将获得的技能: Brand Awareness, Market Research, Strategic Marketing, Branding, Marketing Strategies, Marketing, Brand Management, Research, User Research
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Facebook, Target Audience, Social Media Marketing, Content Marketing, Goal Setting, Social Media Strategy, Social Media, Marketing, Marketing Planning, Drive Engagement, Writing, Business Strategy
初级 · 指导项目 · 不超过 2 小时

Rutgers the State University of New Jersey
您将获得的技能: 探索性数据分析, 模型评估, 预测建模, 时间序列分析和预测, 趋势分析, 高级分析, 供应链规划, 数据可视化软件, 预测, 数据收集, 回归分析, 数据预处理, 预测分析, 营销分析, 统计分析, 数据可视化, 客户需求规划, 需求规划
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Promotional Materials, Marketing Materials, Design Software, Presentations, Advertising, Design, Graphic Design, Marketing, User Accounts
初级 · 指导项目 · 不超过 2 小时