内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。

Vanderbilt University
您将获得的技能: 创造力, 人工智能, 大型语言模型, 生产率, 验证和确认, LLM 申请, 数据展示, Prompt Engineering, 文件管理, ChatGPT, 构思, 负责任的人工智能, AI 赋能, 解决问题, 风险管理框架, 信息管理, 生成式人工智能, 数据分析, OpenAI, 提示模式
初级 · 专项课程 · 1-3 个月

Board Infinity
您将获得的技能: Social Media Content, Content Performance Analysis, Brand Awareness, Social Media Strategy, Brand Management, Performance Analysis, Instagram
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Product Demonstration, Web Content, Video Production, Presentations, Marketing Materials, Graphic Design, Data Visualization, Company, Product, and Service Knowledge, Video Editing, Web Design, Team Oriented, Storytelling, Content Marketing
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Adobe Express, Presentations, Adobe Firefly, Adobe Acrobat, Adobe Illustrator, Adobe Creative Cloud, Content Creation, Responsible AI, Creative Design, Adobe Photoshop, Document Management, Visual Design, Digital Publishing, AI Workflows, Brand Awareness, Storytelling, Branding, Constructive Feedback, Ethical Standards And Conduct, Organizational Skills
初级 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Content Creation, E-Commerce, Target Audience, Customer Relationship Management, Customer Retention, Marketing Analytics, Campaign Management
初级 · 专业证书 · 3-6 个月

您将获得的技能: Canva (Software), Animation and Game Design, Graphic and Visual Design, Social Media Content, Social Media Marketing, Social Media, Content Creation, Marketing Design, Instagram, Editing, Branding, Marketing
初级 · 指导项目 · 不超过 2 小时

University of Pennsylvania
您将获得的技能: 客户洞察, 数据驱动的决策制定, 市场调查, 数据收集, 营销分析, 客户分析, 商业分析, 消费者行为, 分析, 描述性分析, 工艺优化, 预测分析, 回归分析
混合 · 课程 · 1-3 个月

Starweaver
您将获得的技能: Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Vendor Management, Hospitality Management, Vendor Relationship Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Social Media, Performance Measurement, Digital Media Strategy, Content Creation, Operational Efficiency, Digital Marketing, Leadership, Customer Engagement, Search Engine Optimization, Content Management
中级 · 专项课程 · 1-3 个月

University of California, Davis
您将获得的技能: 客户洞察, 市场调查, 数据综合, Microsoft PowerPoint, 营销, 战略营销, 数据可视化软件, 社交媒体营销, 数据叙事, 广告, 目标受众, 语言交流技能, 演讲, 市场分析, 数据分析, 数字化营销
中级 · 课程 · 1-4 周

您将获得的技能: Campaign Management, LinkedIn, Social Media Campaigns, Advertising Campaigns, Digital Advertising, Online Advertising, Performance marketing, Paid media, Lead Generation, Billing, Bidding, Advertising, Event Marketing, Driving engagement, Account Management, Target Audience, Budgeting, Data Import/Export
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development
高级设置 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: Microsoft Excel, Excel Formulas, Spreadsheet Software, Microsoft Office, Data Entry, Microsoft 365
中级 · 指导项目 · 不超过 2 小时