品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

Measure What Matters
您将获得的技能: 优先次序, 组织效能, 业务重点, 关键绩效指标 (KPI), 设定目标, 建设性反馈, 组织战略, 团队绩效管理, 企业战略, 绩效衡量, 绩效管理, 沟通, 规划, 组织领导力, 智能目标, 认识他人, 员工绩效管理, 领导与管理
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 内容创作, A/B 测试, 社交媒体战略, 社交媒体, 付费媒体, 营销策略, 关键绩效指标 (KPI), 数字广告, 整合营销传播, 推动参与, 赢得媒体, 媒体战略, 内容营销, 自有媒体, 广告, 社交媒体营销, Facebook, 全球营销, 客户参与
混合 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 沟通策略, 谈判, 主动性和领导力, 创新, 业务沟通, 战略传播, 管理团队, 影响, 建立关系, 人际沟通, 积极倾听, 可信度, 语言交流技能, 沟通, 个人发展, 乐观主义, 专业网络, 成长意识, 合同谈判, 说服沟通
初级 · 专项课程 · 3-6 个月

University of Virginia
您将获得的技能: 数据驱动的决策制定, 案例研究, 机器学习算法, 数字化营销, 企业战略, 改善客户体验, 营销策略, 数字化转型, 竞争分析, AI 赋能, 网络分析, 人工智能, 营销分析, 营销, 客户参与
初级 · 课程 · 1-4 周

Google Cloud
您将获得的技能: Prompt Engineering, Google Gemini, Responsible AI, Generative AI, Google Workspace, Google Cloud Platform, AI Workflows, AI Enablement, AI Orchestration, AI Product Strategy, Productivity Software, Large Language Modeling, Strategic Planning, Artificial Intelligence, Unstructured Data, Cloud Platforms, Workflow Management, Artificial Intelligence and Machine Learning (AI/ML), Cloud Computing, Collaboration
初级 · 专项课程 · 3-6 个月

您将获得的技能: Decision Making, Driving engagement, Behavioral Economics, Human Factors, UI/UX Strategy, User Experience, Persona (User Experience), User Centered Design, User Experience Design, Usability Testing, Psychology, Experimentation, Design Strategies, Trustworthiness, Motivational Skills, Social Skills, Behavioral Management, Product Management, Ethical Standards And Conduct, Digital Marketing
初级 · 课程 · 1-3 个月

您将获得的技能: ISO/IEC 27001, Auditing, Audit Planning, Security Controls, Cyber Security Policies, Security Management, Information Systems Security, Information Assurance, Risk Management, Risk Management Framework, Security Strategy, Security Requirements Analysis, Security Awareness, Record Keeping, Information Technology
中级 · 课程 · 1-3 个月

您将获得的技能: Risk Management, Leadership Development, Crisis Management, Stakeholder Management, Interviewing Skills, Personal Development, Leadership, Strategic Partnership, Professional Networking, Leadership and Management, Branding, Business Leadership, Cybersecurity, Strategic Leadership, Business Planning, IT Management, Strategic Thinking, Communication Planning
初级 · 课程 · 1-3 个月
您将获得的技能: Hugging Face, Large Language Modeling, MLOps (Machine Learning Operations), Generative AI, Artificial Intelligence and Machine Learning (AI/ML), AI Product Strategy, Transfer Learning, Applied Machine Learning, AI Personalization, Model Deployment, Model Evaluation, Responsible AI, Performance Tuning, Model Based Systems Engineering, Program Evaluation, Analysis
中级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Color Theory, Typography, Creative Design, Design, Graphic and Visual Design, Graphic Design, Visual Design, Design Elements And Principles
初级 · 课程 · 1-4 周

Meta
您将获得的技能: Data Storytelling, Data Presentation, Business Metrics, Key Performance Indicators (KPIs), Data Management, Data Collection, Data Governance, Bayesian Statistics, Data Visualization, Descriptive Statistics, Statistical Hypothesis Testing, Information Privacy, Data Cleansing, Pandas (Python Package), Data Analysis, Data Visualization Software, Spreadsheet Software, Exploratory Data Analysis, SQL, Python Programming
初级 · 专业证书 · 3-6 个月

Tecnológico de Monterrey
您将获得的技能: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Performance Measurement, Target Audience, Market Analysis
初级 · 课程 · 1-4 周