品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

University of Maryland, College Park
您将获得的技能: Contract Review, Intellectual Property, Marketing, Brand Awareness, Contract Negotiation, Social Media Content, Branding, Brand Management, Brand Marketing, Legal Strategy, Business Marketing, Marketing Strategies, Digital Assets, Market Opportunities, Case Studies
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 数据驱动的决策制定, 商业分析, 客户洞察, 分析, 消费者行为, 数据收集, 市场调查, 描述性分析, 预测分析, 工艺优化, 营销分析, 客户分析, 回归分析
混合 · 课程 · 1-3 个月

Starweaver
您将获得的技能: Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Capital Expenditure, Financial Statement Analysis, Cost Control, Social Media Marketing, Hospitality Management, Social Media, Innovation, Financial Forecasting, Finance, Operations Management, Prototyping, Strategic Planning, Capital Budgeting, Search Engine Optimization, Key Performance Indicators (KPIs)
中级 · 专项课程 · 3-6 个月

您将获得的技能: Social Media Content, Social Media Management, Social Media, Content Creation, Social Media Marketing, Content Performance Analysis, Social Media Strategy, Social Media Campaigns, Content Management, Instagram, Drive Engagement, Digital Media Strategy, Content Strategy, Facebook, Brand Management, Customer Engagement
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: 业务建模, 新产品开发, 客户洞察, 创业, 战略决策, 创新, 销售策略, 产品规划, 构思, 产品开发, 业务规划, 商业化, 金融, 销售演示, 市场机遇, 创业融资, 资本市场, 客户分析, 销售管道, 团队建设
初级 · 专项课程 · 3-6 个月

University of Pennsylvania
您将获得的技能: 财务分析, 欺诈检测, 高级分析, 支出管理, 工艺优化, 投资回报, 财务数据, 关键绩效指标 (KPI), 分析, 财务预测, 企业战略, 预测分析, 会计, 金融, 业务指标, 财务报表分析, 运行分析, 异常检测
混合 · 课程 · 1-4 周

您将获得的技能: Retrieval-Augmented Generation, AI Enablement, AI Product Strategy, Productivity Software, Generative AI, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Responsible AI, Business Communication, Emotional Intelligence, Productivity, Operational Efficiency, Administration, Business Operations, Planning, Project Planning, Business Planning, Project Management, Business Administration, Business
初级 · 专项课程 · 1-3 个月

Meta
您将获得的技能: 描述性统计, 统计假设检验, 数据分析, A/B 测试, 数据展示, 数据叙事, Pandas(Python 软件包), 数据清理, 营销策略, 数据可视化软件, 面试技巧, 贝叶斯统计, 关键绩效指标 (KPI), 目标受众, 数据收集, 数据可视化, 业务指标, 营销效果, 营销分析, 营销
攻读学位
初级 · 专业证书 · 3-6 个月

您将获得的技能: Human Capital, Human Resources, Employee Performance Management, Performance Management, Human Resource Strategy, Human Resources Management and Planning, Talent Management, Workforce Planning, Talent Acquisition, Performance Appraisal, Talent Recruitment, Workforce Development, Labor Relations, Compensation and Benefits, Organizational Strategy, Succession Planning, Workforce Management, Employee Retention, Case Studies, Corporate Strategy
初级 · 专项课程 · 1-3 个月

您将获得的技能: Search Engine Optimization, Generative AI, Content Strategy, AI Enablement, Semantic Web, Workforce Development, Content Performance Analysis, Digital Marketing, Content Creation, Digital Content, Social Media, JSON
中级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Keyword Research, Generative AI, Search Engine Optimization, Content Strategy, AI Workflows, Digital Marketing
初级 · 课程 · 1-4 周

您将获得的技能: Innovation, User Feedback, Growth Mindedness, Resilience, Adaptability, Open Mindset, Entrepreneurship, Creative Problem-Solving, Strategic Thinking, Lifelong Learning, Market Research, Sustainable Business, Continuous Improvement Process, Business, Data-Driven Decision-Making
中级 · 课程 · 1-3 个月