品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

University of California, Irvine
您将获得的技能: 招聘, 品牌战略, 组织战略, 分析, 同行评审, 业务规划, 筹资, 品牌管理, 组织结构, 项目设计
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 客户洞察, 市场调查, 营销分析, 数据驱动的决策制定, 消费者行为, 数据收集, 描述性分析, 预测分析, 工艺优化, 客户分析, 商业分析, 回归分析, 分析
混合 · 课程 · 1-3 个月

您将获得的技能: Marketing Effectiveness, Marketing, Sales Process, Marketing Strategies, Sales Strategy, Marketing Planning, Value Propositions, Sales, Brand Strategy, Marketing Communications, Digital Marketing, Marketing Analytics, Brand Management, Business Metrics, Performance Metric, Goal Setting
混合 · 课程 · 1-4 周

Coursera
您将获得的技能: Social Media, Social Media Strategy, Customer Engagement, Market Trend, Business Strategy, Customer Insights, Brand Management, Strategic Thinking, Strategic Decision-Making, Competitive Analysis, Trend Analysis, Data-Driven Decision-Making, Analytical Skills
初级 · 课程 · 1-4 周

Advancing Women in Tech
您将获得的技能: Analytical Skills, Emotional Intelligence, Simulations
中级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Layout Design, Process Design, Design Elements And Principles, Workflow Management, Digital Design, Marketing Collateral, Graphic Design, Marketing Materials, Color Theory, Portfolio Management, Brand Awareness
高级设置 · 指导项目 · 不超过 2 小时

LearnQuest
您将获得的技能: Sales Pipelines, B2B Sales, Prospecting and Qualification, Consultative Selling, Selling Techniques, Sales Process, Persuasive Communication, Communication, Stakeholder Engagement, Enterprise Sales, Value Propositions, Performance Metric, Upselling, Technical Sales, Sales, Cross Selling, Overcoming Objections, Sales Presentations, Negotiation, Analytics
初级 · 专项课程 · 1-3 个月

University of Illinois Urbana-Champaign
您将获得的技能: Supply And Demand, Economics, Market Dynamics, Business Economics, Behavioral Economics, Policy Analysis, Business Operations, Price Negotiation, Socioeconomics, Consumer Behaviour, Political Sciences, Economics, Policy, and Social Studies, Business Strategy, Public Policies, Competitive Analysis, Resource Allocation, Decision Making, Market Analysis, Cost Benefit Analysis, Environmental Issue
初级 · 专项课程 · 1-3 个月

Meta
您将获得的技能: 数据清理, 数据收集, 贝叶斯统计, 描述性统计, 营销策略, 数据叙事, 统计假设检验, 数据展示, Pandas(Python 软件包), 营销分析, A/B 测试, 数据可视化软件, 业务指标, 营销, 目标受众, 数据可视化, 数据分析, 关键绩效指标 (KPI), 营销效果, 面试技巧
攻读学位
初级 · 专业证书 · 3-6 个月

您将获得的技能: User Experience Design, Usability, User Experience, User Interface and User Experience (UI/UX) Design, Threat Modeling, UI/UX Strategy, Interaction Design, Application Security, Authentications, Human Centered Design, Security Strategy, Usability Testing, Authorization (Computing), Security Controls, Multi-Factor Authentication, Security Awareness, Computer Security Awareness Training, Cybersecurity, Safety Standards, Information Privacy
中级 · 课程 · 1-3 个月

Google Cloud
您将获得的技能: Business Transformation, Innovation, Digital Transformation, Serverless Computing, Cloud Services, Data Ethics, Cloud Infrastructure, Google Cloud Platform, Application Programming Interface (API), Technology Strategies, Applied Machine Learning, Hybrid Cloud Computing, Data Strategy, Image Analysis, Infrastructure As A Service (IaaS), Responsible AI, Cloud Computing, Cloud Solutions, Public Cloud, Containerization
初级 · 专项课程 · 1-3 个月

您将获得的技能: Human Capital, Human Resources, Employee Performance Management, Performance Management, Human Resource Strategy, Human Resources Management and Planning, Talent Management, Workforce Planning, Talent Acquisition, Performance Appraisal, Talent Recruitment, Workforce Development, Labor Relations, Compensation and Benefits, Organizational Strategy, Succession Planning, Workforce Management, Employee Retention, Case Studies, Corporate Strategy
初级 · 专项课程 · 1-3 个月