整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

您将获得的技能: Communication Planning, Strategic Communication, Internal Communications, Communication Strategies, Stakeholder Communications, Communication, Business Communication, Digital Communications, Collaboration, Expectation Management, Business Reporting, Spreadsheet Software
初级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Social Media Content, Social Media Marketing, Video Editing, Social Media, Graphic and Visual Design Software, Graphic Design, Content Creation, Organizational Skills, Marketing, Marketing Communications
中级 · 指导项目 · 不超过 2 小时

University of California, Irvine
您将获得的技能: 沟通策略, 业务沟通, 简明扼要, 商务写作, 编辑, 说服沟通, 目标受众, 语法, 演讲, 新闻发布, 商务信函, 全球营销, 沟通, 写作, 虚拟团队, 撰写报告, 校对
初级 · 课程 · 1-4 周
IE Business School
您将获得的技能: 客户洞察, 消费者行为, 叙事, 价值主张, 打造品牌, 目标市场, 品牌战略, 竞争分析, 色彩理论, 营销策略, 目标受众, 品牌意识, 营销心理学, 广告, 徽标设计, 排版, 营销, 品牌管理
中级 · 课程 · 1-3 个月

Georgia Institute of Technology
您将获得的技能: 业务沟通, 英语, 编辑, 商务写作, 文化敏感性, 跨文化能力, 语法, 沟通, 商务信函, 校对, 写作
混合 · 课程 · 1-3 个月

LearnQuest
您将获得的技能: Sales Presentation, Influencing, Persuasive Communication, Intercultural Competence, Virtual Teams, Storytelling, Behavioral Economics, Business Research, Value Propositions, Active Listening, Market Research, Empathy & Emotional Intelligence, Sales Pipelines, Marketing Psychology, Digital Communications, Collaboration, Customer Relationship Management (CRM) Software, Stakeholder Management, Strategic Communication, Cross-Functional Collaboration
中级 · 专项课程 · 1-3 个月

您将获得的技能: Data Ethics, Data-Driven Decision-Making, Data Analysis, Analytical Skills, Business Analytics, Data Storytelling, Data Science, Communication, Stakeholder Communications, Workflow Management, Project Management, Machine Learning
高级设置 · 课程 · 1-3 个月
IE Business School
您将获得的技能: 改善客户体验, 叙事, 客户体验战略(CX), 打造品牌, 品牌战略, 创造力, 目标市场, 广告活动, 品牌意识, 内容营销, 目标受众, 创意设计, 新闻学, 广告, 营销设计, 生产规划, 沟通, 内容创作, 徽标设计, 品牌管理
初级 · 专项课程 · 3-6 个月

您将获得的技能: Brand Strategy, Storytelling, Branding, Prompt Engineering, ChatGPT, Brand Awareness, Cross-Channel Marketing, Content Creation, AI Personalization, Consumer Behaviour, Email Marketing
中级 · 课程 · 1-4 周

University of California, Irvine
您将获得的技能: 传播规划, 项目时间表, 风险分析, 规划, 变更控制, 项目管理, 工作分解结构, 估算, 同行评审, 项目规划, 项目实施, 制定计划, 项目绩效, 预算, 时间表, 里程碑(项目管理), 成本估算, 质量管理, 风险管理, 项目风险管理
初级 · 专项课程 · 3-6 个月

您将获得的技能: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Large Language Modeling, Responsible AI, AI Personalization, Mobile Development, AI Security, Anthropic Claude, Artificial Intelligence, Software Development Tools, Software Testing, Apple iOS, Test Automation, AI Product Strategy, Software Development, DevSecOps, Prototyping, Artificial Intelligence and Machine Learning (AI/ML)
高级设置 · 专项课程 · 1-3 个月

您将获得的技能: Relationship Management, Professional Development, Customer Relationship Management, Interpersonal Communications, Service Recovery, Business Communication, Strategic Communication, Compassion, Solution Delivery
中级 · 课程 · 1-3 个月