全球营销课程可以帮助您学习市场细分、品牌定位、数字营销战略和消费者行为分析。您还可以掌握跨文化交流、活动管理和利用社交媒体进行全球推广的技能。许多课程都会介绍一些工具,如用于跟踪营销活动绩效的 Google Analytics、用于管理客户关系的 HubSpot 以及用于执行营销战略的社交媒体平台。

Tecnológico de Monterrey
您将获得的技能: Social Media Marketing, Social Media, Social Media Strategy, Digital Media Strategy, Marketing, Social Network Analysis, Global Marketing, Content Performance Analysis, Customer Engagement
初级 · 课程 · 1-3 个月

您将获得的技能: Social Media Marketing, Social Media Strategy, Social Media Management, Social Media Campaigns, Content Creation, Digital Marketing, Digital Advertising, Customer Engagement, Brand Awareness, Marketing Analytics, Target Audience
初级 · 课程 · 1-3 个月
University of Virginia
您将获得的技能: 客户洞察, 消费者行为, 产品战略, 战略营销, 企业战略, 目标市场, 价值主张, 竞争分析, 经济学, 产品生命周期管理, 市场动态, 收入管理, 客户分析, 价格谈判, 演讲, 全球营销, 成本会计, 营销心理学, 市场份额, 营销
初级 · 专项课程 · 3-6 个月

Northwestern University
您将获得的技能: 实时数据, 社交媒体战略, 营销策略, 专业网络, 社交媒体, 目标受众, 社交媒体营销, 社交网络分析, 数字化转型, 市场分析
混合 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: Financial Statements, Financial Statement Analysis, Operations Management, Return On Investment, Process Analysis, Financial Accounting, Business Operations, Operational Efficiency, Financial Reporting, Income Statement, Capital Budgeting, Marketing, Cash Flows, Finance, Production Process, Operational Analysis, Strategic Marketing, Marketing Strategies, Financial Modeling, Business Planning
初级 · 专项课程 · 3-6 个月
University of Illinois Urbana-Champaign
您将获得的技能: 创新, 资源分配, 企业战略, 商务, 组织战略, 价值主张, 战略决策, 战略思维, 企业财务, 管理, 利益相关者管理, 商业道德, 战略伙伴关系, 环境、社会和公司治理(ESG), 增长战略, 企业可持续发展, 全球营销, 新业务开发, 兼并与收购
攻读学位
中级 · 课程 · 1-3 个月

Board Infinity
您将获得的技能: Marketing Budgets, Stakeholder Engagement, Data-Driven Decision-Making, Marketing Effectiveness, Marketing Planning, Analytics, Data Presentation, Predictive Modeling, Trend Analysis, Presentations, Dashboard, Performance Reporting, Data Quality
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Color Theory, Typography, Storytelling, Marketing Collateral, Marketing Design, Interactive Design, Brand Strategy, Social Media, Logo Design, Layout Design, Social Media Content, Social Media Campaigns, Branding, Content Creation
初级 · 专业证书 · 3-6 个月

Meta
您将获得的技能: 付费媒体, 在线广告, 营销活动经理, 数字广告, 社交媒体, Facebook, 目标受众, 营销预算, 投标, 预算管理, Instagram, 社交媒体营销, 广告, 广告活动, 内容性能分析, 性能分析
初级 · 课程 · 1-3 个月

您将获得的技能: Marketing Automation, Marketing Analytics, Return On Investment, Google Ads, Marketing Effectiveness, Marketing Strategies, Content Management Systems, WordPress, Facebook, Hypertext Markup Language (HTML), Software Installation
中级 · 课程 · 1-4 周

Board Infinity
您将获得的技能: Target Audience, Marketing Psychology, Digital Media Strategy, Target Market, Paid media, Marketing Analytics, Social Media Campaigns, Persona Development, Marketing, Google Analytics, Social Media, Storytelling, Content Strategy
中级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: Copywriting, Social Media Marketing, Content Marketing, Driving engagement, Email Marketing, Brand Management, Marketing, Advertising Campaigns, Search Engine Optimization
中级 · 课程 · 1-4 周