定价策略课程可以帮助您学习市场分析、竞争定价、基于价值的定价和动态定价技术。您可以掌握客户细分、定价心理学和收入优化方面的技能。许多课程还介绍了用于数据分析的 Excel、用于模拟的定价软件以及用于解析定价绩效的 Skill Tracks 等工具,使您能够将这些技能应用到实际业务场景中。

您将获得的技能: Competitive Analysis, Business Strategy, Market Analysis, Market Opportunities, Business Modeling, Entrepreneurship, Market Research, New Product Development, Innovation
初级 · 指导项目 · 不超过 2 小时

Universidad de Chile
您将获得的技能: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing, Marketing Strategies, Marketing Strategy and Techniques, Customer experience strategy (CX), Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics
中级 · 课程 · 1-4 周

您将获得的技能: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Research Design, Quantitative Research, Consumer Behaviour, Market Trend, Surveys, Customer Analysis, Qualitative Research, Forecasting, Price Negotiation, Analysis, Product Testing, Data Collection, Sampling (Statistics)
混合 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 主动性和领导力, 创新, 业务沟通, 个人发展, 沟通, 专业网络, 影响, 积极倾听, 建立关系, 沟通策略, 谈判, 人际沟通, 可信度, 乐观主义, 战略传播, 合同谈判, 说服沟通, 成长意识, 管理团队, 语言交流技能
初级 · 专项课程 · 3-6 个月

您将获得的技能: Information Architecture, User Experience, Content Management, Usability, UI/UX Research, Usability Testing, Design Research, User Centered Design, User Research, Statistical Analysis, Content Strategy, Goal Setting, Sample Size Determination
中级 · 课程 · 1-3 个月

您将获得的技能: Prompt Engineering, Generative AI Agents, Generative AI, ChatGPT, Self Service Technologies, Customer Service, Customer Support, Customer Communications Management, Personalized Service, Customer Engagement, AI Enablement, AI Workflows, Customer experience improvement, Customer and Client Support, Microsoft Copilot, Customer Insights, Artificial Intelligence, Customer Relationship Management, Automation, Natural Language Processing
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: AI 个性化服务, 社交媒体, 内容营销, 营销策略与技巧, 数字化营销, 营销活动经理, 客户关系管理 (CRM) 软件, 搜索引擎营销, 跨渠道营销, 推动参与, 社交媒体战略, 营销策划, 搜索引擎优化, UI/UX 战略, 数字媒体战略, 营销自动化, 品牌管理, 网络分析和 SEO, 客户体验战略(CX), 社交媒体营销
攻读学位
初级 · 课程 · 1-4 周

LearnKartS
您将获得的技能: Retrieval-Augmented Generation, Marketing Automation, Email Automation, AI Product Strategy, Make.com, Generative AI Agents, MarTech, Email Marketing, LLM Application, AI Workflows, AI Personalization, AI Enablement, Business Process Automation, OpenAI API, ChatGPT, Data-Driven Decision-Making, Business Analysis, Prompt Engineering, Generative AI, Product Automation
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 资源分配, 协作, 数据驱动的决策制定, 创新, 构思, 营销, 企业传讯, 团队合作, 以人为本的设计, 团队领导, 危机管理, 影响, 激励技能, 谈判, 设计思维, 说服沟通, 营销策略, 战略传播, 管理团队, 组织领导力
中级 · 专项课程 · 3-6 个月

University of Michigan
您将获得的技能: 财务分析, 商业数学, 企业财务, 投资管理, 市场数据, 现金流量, 财务数据, 一般财务, 投资, 股票, 金融, 金融市场
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: 消费者行为, 传播规划, 促销策略, 营销策略与技巧, 品牌战略, 营销, 媒体策划, 营销管理, 营销活动经理, 广告, 沟通, 打造品牌, 品牌意识, 品牌营销, 整合营销传播, 营销策划, 品牌管理, 品牌忠诚度, 营销传播, 营销预算
攻读学位
初级 · 课程 · 1-4 周

您将获得的技能: Retrieval-Augmented Generation, AI Enablement, AI Product Strategy, Productivity Software, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Generative AI, Responsible AI, Business Communication, Emotional Intelligence, Productivity, Operational Efficiency, Administration, Business Operations, Planning, Project Planning, Business Planning, Project Management, Business Administration, Business
初级 · 专项课程 · 1-3 个月