品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。
Rutgers the State University of New Jersey
您将获得的技能: 精益生产, 供应商关系管理, 生产流程, 供应商管理, 需求规划, 流程改进, 精益六西格玛, 库存和仓储, 库存管理系统, 供应链规划, 仓库管理, 战略采购, 精益方法, 采购, 运营管理, 供应管理, 供应链, 物流, 预测
初级 · 专项课程 · 3-6 个月

The State University of New York
您将获得的技能: 仪表板, 终身学习, 竞争分析, 个人发展, 自我意识, 适应, 工作分析, 专业发展, 处理模糊性, 品牌管理, 设定目标, 智能目标, 差距分析
中级 · 课程 · 1-3 个月

您将获得的技能: AI Product Strategy, Sprint Retrospectives, Backlogs, Agile Product Development, Agile Software Development, Stakeholder Communications, Agile Methodology, Responsible AI, Generative AI, Kanban Principles, Product Roadmaps, Virtual Teams, Information Technology, Agile Project Management, Computer Hardware, Product Strategy, Product Management, ChatGPT, Stakeholder Management, Sprint Planning
初级 · 专业证书 · 3-6 个月

您将获得的技能: Requirements Analysis, Milestones (Project Management), Stakeholder Management, Performance Reporting, Project Management, Negotiation, Quality Management, Project Scoping, Project Documentation, Project Planning, Interviewing Skills, Communication, Problem Solving
初级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, ChatGPT, Generative AI, OpenAI, Multimodal Prompts, OpenAI API, LLM Application, AI Product Strategy, Productivity Software, Creative Design, Marketing Strategy and Techniques, Responsible AI, A/B Testing, Time Management
初级 · 课程 · 1-3 个月

您将获得的技能: Google Gemini, Content Performance Analysis, Generative AI, Prompt Engineering, ChatGPT, Search Engine Optimization, Responsible AI, Performance Measurement, Web Analytics and SEO, Keyword Research, Content Creation, AI Personalization, Lead Generation, Metadata Management, Content Strategy
初级 · 课程 · 1-3 个月
University of Illinois Urbana-Champaign
您将获得的技能: 促销策略, 营销渠道, 营销, 营销策略, 整合营销传播, 消费者行为, 产品战略, 产品管理, 广告, 产品生命周期管理, 价值主张, 战略营销, 品牌管理, 价格谈判, 市场分析, 营销管理, 营销传播, 写作, 营销效果
攻读学位
初级 · 课程 · 1-3 个月

您将获得的技能: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research
初级 · 课程 · 1-3 个月

Airbus Beyond
您将获得的技能: Procurement, Strategic Sourcing, Supplier Relationship Management, Contract Management, Supplier Performance Management, Negotiation, Contract Negotiation, Process Optimization, Value Propositions, Risk Management, Market Research, Market Analysis
初级 · 课程 · 1-3 个月

您将获得的技能: Canva (Software), Social Media, Social Media Content, Social Media Campaigns, Content Creation, Motion Graphics, Animations, Social Media Marketing, Social Media Strategy, Advertising Campaigns, Marketing Design, Instagram, Graphic Design, Layout Design, Content Strategy
初级 · 课程 · 1-4 周

University of Minnesota
您将获得的技能: 薪酬管理, 人力资源, 工业与组织心理学, 员工参与, 人力资源战略, 人力资本, 员工绩效管理, 资源管理, 人员管理, 劳动法
混合 · 课程 · 1-4 周

Real Madrid Graduate School Universidad Europea
您将获得的技能: Marketing Strategies, Marketing, Branding, Global Marketing, Social Media Marketing, Brand Management, Loyalty Programs, Digital Marketing, Strategic Partnership, Event Planning, Consumer Behaviour, E-Commerce, Business Modeling, Augmented Reality, Price Negotiation, Virtual Reality, Blockchain, Business Analysis, Data Analysis, Artificial Intelligence
初级 · 专项课程 · 3-6 个月